Wilson Sportswear expands with tennis collection
Chicago-based Wilson Sporting Goods Co. announced on Thursday the launch of a tennis-inspired sportswear collection, expanding the line almost one year since making its debut into sportswear.
Introduced in 2021, Wilson Sportswear is described as a performance-based lifestyle athletic apparel collection, that combines Wilson’s heritage and innovation with modern and stylish flair.
The collection includes best-selling styles and new technical pieces for performance and style both on and off the court. Select pieces feature the phrase 'Wilson Sport Professionals', as a nod to the inner athlete and Wilson’s product standards. Items include polo tops, tennis skirts, shorts, bra tops and jackets to name a few, with items for both men and women.
The launch also features an exclusive issue of Clay + Felt, a magazine that celebrates Wilson’s evolution in sportswear and legacy in tennis. Clay + Felt features stylized imagery of the new sportswear collection, the latest innovative equipment, and op-eds from key partners such as Billie Jean King, tennis icon and longtime Wilson advisory staff member.
“Over the last year we’ve listened to our consumers and know that they want even more functionality and innovation within sportswear, while not compromising on style to perform their best,” said Gordon Devin, general manager and president of Wilson Sportswear. “We believe this collection does exactly that; celebrating our rich history in the sport of tennis and inspiring the athlete in us all.”
Throughout the summer, Wilson said it will continue to celebrate its commitment to tennis with activations, as well as during the upcoming US Open, where Wilson has been the official ball and racket stringer for over 40 years.
Wilson opened its first brick-and-mortar store in its hometown of Chicago in July 2021, followed by the opening of its first flagship store in New York City, earlier this year. The collection is now available in-store and online at Wilson.com.
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