×
76 685
Fashion Jobs
THE REALREAL
Fashion Product Receiver (Earn up to $17.80/HR)
Permanent · Secaucus
THE REALREAL
Fashion Product Receiver (Earn up to $18.30/HR)
Permanent · Phoenix
THE REALREAL
Vendor Receiver
Permanent · Perth Amboy
THE REALREAL
Fashion Product Receiver (Earn up to $17.80/HR)
Permanent · Perth Amboy
THE REALREAL
Field Sales Account Manager (Account Luxury Manager)
Permanent · Philadelphia
MICHAEL KORS
FT Sales Supervisor Penn Square - Oklahoma City, ok
Permanent · Oklahoma City
VF CORPORATION
Senior Director – Global Product Management – Finance Technologies
Permanent · Greensboro
MACY'S
Retail Fulfillment Associate, Barton Creek Square Mall - Full Time
Permanent · Austin
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · Philadelphia
JCPENNEY
Asset Protection Associate
Permanent · Springfield
OLD NAVY
General Manager - Eastgate Plaza
Permanent · WILLIAMSVILLE
SACK OFF 5TH
Fulfillment Associate
Permanent · ORANGE
SACK OFF 5TH
Operations Associate
Permanent · ORANGE
LEVI'S
Merchandising Supervisor
Permanent · North Bend
JCREW
Associate Manager
Permanent · Burlington
JCREW
Facilities Coordinator
Permanent · New York
LORO PIANA
Internal Control Specialist
Permanent · NEW YORK
ON RUNNING
Marketing Lead, Latin America & The Caribbean
Permanent · PORTLAND
KOHLS
Full-Time Stockroom Operations Supervisor
Permanent · Peoria
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Matthews
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Columbus
KOHLS
Full-Time Loss Prevention Supevisor
Permanent · South Burlington
Translated by
Nicola Mira
Published
Sep 1, 2021
Reading time
3 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

With Who’s Next, Parisian fashion world fêtes return to physical events

Translated by
Nicola Mira
Published
Sep 1, 2021

Saying the event is eagerly awaited is a euphemism. Nearly a year after a truncated physical edition was held at the Jardin des Tuileries in the heart of Paris - quite an organizational feat - just before the second lockdown in France, the Who’s Next show is about to be staged in the French capital once again. At 9.30 a.m. on Friday, halls 5 and 6 of the Porte de Versailles exhibition centre will finally welcome exhibitors, suppliers, retailers, buyers and sales staff for in-person meetings, after more than 18 months of constant turmoil caused by the global Covid-19 pandemic.


Impact


Of course, doubts still remain about the health of the global economy and of the fashion industry in particular but, while visitor numbers as in the event’s boom years aren’t to be expected, the success of this autumn 2021 edition should be measured by the participants’ willingness to meet up and do business together.

“We are set to welcome more than 700 exhibitors for this edition,” said Frédéric Maus, general manager of show organiser WSN Développement. “We are happy because there will be more than 250 brands that have not exhibited in recent seasons, and are looking for visibility. Of course, the number of international exhibitors will be limited, but we’ll still welcome several Russian and Turkish brands that have made arrangements to be here. Visitor-wise, we are missing the bulk of those coming from distant countries, but we have attracted a good number of Europeans. Above all, we are seeing that brands and visitors are keen to meet up again in person, something they have not done for a year and a half,” added Maus.

The Who's Next show will be held in its usual format for ready-to-wear, footwear and accessories brands at the Porte de Versailles exhibition centre in Paris, in halls 5 and 6, with a central area dedicated to live events themed around the concept of the roller-coaster, also the venue for the celebrations planned on Saturday. This season, Who’s Next will showcase collections by established brands like Grace et Mila, Kujten, La Petite Française, Leon & Harper, Banana Moon, Deeluxe, Chloé Stora, Emile et Ida and NotShy, though some signature names will be missing. The organisers are also focusing on Impact, a section dedicated to ethical and sustainable initiatives and products. Located in hall 6, Impact will feature a selection of new names, like 1083 with its made-in-France jeans, the sustainable collections by Noyoco, Armor Lux’s marine sweaters and Scandinavian label Knowledge Cotton Apparel.

During the summer, WSN Développement also added jewellery show Bijorhca to the event, in a new format for this autumn edition. Traffic will instead showcase solutions and services for fashion companies. Beachwear and lingerie brands will feature at the Exposed trade show, presenting among others the collections by Girls in Paris, Maison Lejaby, Mina Storm, Sans Complexe and Khaven.

The organisers, keen to bring an influx of fresh blood to Who’s Next and its related events, will introduce some 40 emerging labels, identified through a collaboration between crowdfunding platform Ulule and Who’s Next. In a spirit of discovery, the Première Classe X Eyes on Talent prize has been created to recognise “a look, concept or accessory created during this period and that, in a few years, will bear witness to our times.” The Parisian event will also host a selection of beauty and lifestyle exhibitors, a way to underline the concept-store vibe sought by the organisers.

Visitors are looking for variety, according to Maus. “After a time in which [retailers] have worked with established partners, they now need to renew their range. They are keen to unearth hidden treasure,” he said. With its established players and 250 newcomers, Who’s Next intends to help them find such gems.
 

Copyright © 2023 FashionNetwork.com All rights reserved.