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Wolf & Badger sales surge in 2019, more of the same expected this year

Published
Jan 23, 2020
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Multibrand retailer Wolf & Badger has seen a “consistent rise in overall global sales and strong performance from its flagship stores in London and New York” to give it another period of higher full-year revenues and record sales in 2019.


Wolf & Badger



The company was boosted by the 9 million visitors to its online retail platform last year and achieved an increase in internet sales of 59% compared to 2018 for a total of £10.5 million from its e-tail operations.

It also expects to report overall revenue growth of 80% thanks to the success of its recently launched King’s Cross flagship at Coal Drops Yard in London and increased sales through its newly refurbished New York City location in SoHo. Developments at these stores meant like-for-like sales rose 37% last year.

And 2020 could be an even better year after new funding achieved in 2019 has boosted its capacity and means this year’s revenue is predicted to more than double “as it continues to reach more independent, ethical brands and more customers in the US as well as continuing to build on its UK base”.

Founded by brothers George Graham, CEO and Henry Graham, Creative Director, the company provides a platform for independent designers with a focus on individual and sustainable products from ethical brands. 

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