×
42 263
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor Dallas, tx
Permanent · Dallas
TAPESTRY
Manager, Merchandising Men's
Permanent · New York
TAPESTRY
Senior Manager, Account Management - Americas
Permanent · New York
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Phoenix
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Santa Maria
BLOOMINGDALES.COM
Trade Area Asset Protection Manager: Bloomingdale’s Century City, Los Angeles ca
Permanent · Los Angeles
BLOOMINGDALES.COM
Director of Cosmetics Business Initiatives: Bloomingdale’s, New York, ny
Permanent · New York
MARC JACOB'S
Global Email & CRM Manager
Permanent · New York
MAC
Executive Director, Marketing, Mac, Travel Retail Worldwide
Permanent · New York
BUMBLE AND BUMBLE
Regional Business Consultant, Bumble And Bumble - New York City And Long Island, ny
Permanent · New York
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset

Wolford targets China via new Fosun subsidiary, expects steady growth there

Published
today Feb 25, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Wolford has clearly been itching to share some big news all this month but couldn’t do so until its parent company Fosun offered up its own big news last Friday around the setting up of its new Fosun Fashion Brand Management Company (FFBM).


Wolford



So on Monday, Wolford was finally able to announce that since the beginning of this month it has been using FFBM as its new partner to manage the company’s brand identity in the important Chinese market.

The market, which is so important because it’s populated by “a steadily growing class of luxury-oriented consumers,” is the company's next frontier after it has already seen success in expanding its presence in Hong Kong and Macau.

FFBM has now been contracted to steer the planned marketing drive in China and it will be a very high-profile test of the new company’s abilities as it acts as a full-service provider focusing on marketing and sales of luxury brands in China. 

The high-end intimates company said that FFBM “will contribute its local expertise on Wolford’s behalf in order to develop a detailed market entry strategy for China and assume responsibility for the operational management of all wholesale and retail channels as well as for e-commerce.”

“In this way, FFBM will ensure the cultural ‘fit’ of the merchandising and also carry out all operational tasks,” it added. 

So what are the brand’s expectations for what it can achieve in China? It's not expecting fireworks at the start but said that it's aiming to “gradually and sustainably develop its business” in the country. It added that in the medium-term, revenue generated there “should be comparable with Wolford’s present core markets of the USA (19% share of revenue) and Germany (15%).”

Copyright © 2020 FashionNetwork.com All rights reserved.