Women's made-to-measure label Careste launches
Women's made-to-order shirt label Careste has made its debut, providing an online-only, direct-to-consumer alternative to a traditional couturier and giving women access to custom shirt services often reserved for menswear.
Currently, the label offers a launch capsule of five shirt styles in a range of fabrics like Crepe de Chine silk, silk georgette and cotton voile sourced from mills around the world. Sizes range from standard 00 to 16 with the option of tailored and custom sizing. Prices begin at $255.
Careste shirts come in a small variety of colors like black, white, orchid and teal, as well as a selection of limited-edition Italian prints. Currently, both "The Monkey" and "The Stingray" are Careste's small-batch specials, made as a nod to the brand's support of the World Wildlife Fund.
To access the label's customized service, shoppers can enter their measurements on the Careste website by using their own measuring tape and one of the label's measurement tutorial videos, or by sending for one of the brand's free Fit Folio kits, which includes a soft tape measurer, measurement instructions and a fabric swatch of one of the brand's upcoming silks. Next, the measurements are saved on the site, allowing shoppers to begin ordering their personalized tops.
Custom shirts are set to arrive within 14 days of order placement. In order to give customers a true atelier experience, Careste also promises to re-alter any ill-fitting shirts free of charge.
Between founder and CEO Celeste Markey and creative director Elizabeth Shah, the Careste team brings experience with brands like Vera Wang, Giorgio Armani and Sonia Rykiel to their new start up. For those frustrated by the wide selection of custom clothing options offered to men in comparison to women, Careste is intent on bringing the luxury of personalized wears to a larger audience.
“Brands today offer a limited range of mass-produced, pre-determined sizes that differ across the board and rarely fit consumers perfectly," said Markey in a press release. "We’re not only solving this fit problem but filling a gap in the women’s ready-to-wear market. Our goal is to give women in every shape and size a personalized, salon-privé experience."
According to the release, a refreshed collection is set to debut on Careste's website every three weeks.
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