×
30 204
Fashion Jobs
HOMEGOODS
70118-lp Detective
Permanent · Lutz
HOMEGOODS
Loss Prevention Detective
Permanent · Los Angeles
MARSHALLS
lp Detective - Boston Fenway
Permanent · Boston
MARSHALLS
70118-lp Detective Miami Gardens
Permanent · Miami Gardens
HOMEGOODS
70118-lp Detective
Permanent · Bradenton
MARSHALLS
lp Detective - Homestead, fl
Permanent · Homestead
MARSHALLS
70118-lp Detective Miramar
Permanent · Miramar
L'OREAL GROUP
Senior Manager, Digital Solutions & SEO Lead, Cerave us
Permanent · New York
L'OREAL GROUP
Senior Manager/Director, Omni-Shopper Marketing - Garnier Skincare
Permanent · New York
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Great Falls
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Memphis
VICTORIA'S SECRET
Asset Protection Investigator (Kansas City, Kansas - Legends Outlets & Summit Fair Mall)
Permanent · Topeka
ROSS STORES
Human Resources Manager
Permanent · Chicago
H&M
West Coast Sales HR Manager
Permanent · Los Angeles
H&M
Gift Card Experience Product Manager
Permanent · New York
ESTÉE LAUDER
Manager, Global Product Marketing
Permanent · New York
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20Hrs - Premium Outlets - Charlotte,nc
Permanent · Charlotte
JO MALONE LONDON
Retail Beauty Sales Manager - jo Malone London - 35 Hrs - Downtown - Seattle, wa
Permanent · Seattle
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20 Hrs - Tanger Outlet Center - Washington,PA
Permanent · Washington
ARAMIS AND DESIGNER FRAGRANCES
Retail Selling Specialist - Aramis And Designer Fragrances - 16 Hrs - Boston, ma
Permanent · Boston
UNIQLO
Loss Prevention Associate- Washington, D.C
Permanent · Washington
UNIQLO
Loss Prevention Supervisor- Philadelphia
Permanent · Philadelphia
Published
Sep 10, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Woolrich opens new experiential flagship in NYC

Published
Sep 10, 2019

American outdoor apparel brand Woolrich has announced the opening of a new flagship store, complete with café, snow room and customization area, in NYC’s SoHo neighborhood.


Woolrich's new NYC flagship joins the brand's four other North American locations - Photo: Woolrich

 
Located at 121 Wooster Street, the 4,000-square-foot space was designed in partnership with architect Andrea Caputo and boasts a flexible modular concept that can be adapted to accommodate a range of different possibilities, including collection displays, installations and community events.
 
The space’s aesthetic focuses on organic elements, featuring a timber plank ceiling, raw bark detailing, leather accents and “living greenery arrangements” created by celebrated plant artist Satoshi Kawamoto, creative director of Green Fingers.

Developed in collaboration with Italian snow-making systems firm TechnoAlpin and debuted at the opening of Woolrich’s Milan flagship in 2017, the new store’s multi-sensory snow room offers customers the chance to test out the brand’s outerwear products in extreme weather conditions, including simulated snowstorms and freezing temperatures.
 
Woolrich has further chaneled the experiential retail trend by teaming up with SoHo-based Ground Support Café to create an on-site coffee shop of its own, while visitors will be able to learn about the brand’s history in an in-store museum area.
 
With its latest flagship, the storied American label is also looking to tap into the personalization boom by offering customers a range of customization options for the apparel pieces they purchase.
 
“When I developed the concept for NY, I was focused on the desire to address consumer needs along with the changes I saw happening in the retail environment,” explained Woolrich Global Creative Director Andrea Canè in a release. “In our Milan store, I experimented with historical storytelling, sensorial experience and integrating the urban with the outdoor. The New York Flagship is the natural evolution of that and there’s also a sense of coming back home in line with our American roots.”
 
Founded in 1830, Woolrich currently operates a network of 32 stores around the world, including locations in Boston, Toronto, London, Milan and Tokyo.

Copyright © 2021 FashionNetwork.com All rights reserved.