Woolrich partners with NYU's Tisch for Spring/Summer 2019 campaign

By

Gabriella Lacombe

Published
Feb 18, 2019

American heritage brand Woolrich has partnered with New York University's Tisch School for the Arts to celebrate the future of the creative world in its new Spring/Summer 2019 campaign.  

Following the brand's campaign with Lauryn Hill in 2018, this season's campaign, also dubbed "Woolrich: American Soul Since 1830," features students from across Tisch's film, drama, dance, music and photography departments. 

Campaign images depict Woolrich outerwear in a range of eye-catching colours and prints, from neutral whites and muted yellow to bright splashes of aqua blue alongside gingham and camouflage patterns. 

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As a philanthropic boost, Woolrich has provided a grant to the NYU Tisch Future Artists program, a free 14-week program for high school students "who lack access to arts education, qualify for financial aid, and are traditionally underrepresented in the industry," the brand said in a press statement. 

“Showcasing the next class of visionary artists in this series of images and short videos will immortalize their talent for generations to come," said Andrea Cané, Woolrich creative director. "As a brand we are proud to work with such gifted individuals who are pushing the boundaries of creative thought.” 

The Spring/Summer 19 campaign was shot by Jack Davidson  in New York City by Jack Davison and styled by Mel Ottenberg. 

Currently, Woolrich's primary shareholder is L-Gam, the Luxembourg-based investment firm established in partnership with the Princely Family of Liechtenstein. It operates a global store network across the United States, in New York and Boston; Europe; and Asia.