×
42 721
Fashion Jobs
CLARKS
Assistant Wholesale Marketing Manager
Permanent · Waltham
ADIDAS
Manager Outbound Operations
Permanent · Spartanburg
ADIDAS
Senior Manager, Performance Marketing - Membership (Digital)
Permanent · Portland
ADIDAS
Logistics Manager
Permanent · Pittsburgh
ADIDAS
Technical Manager Maker Lab
Permanent · New York
GAP
Senior Producer- Digital Operations – International Promotions
Permanent · San Francisco
GAP
General Manager- Macarthur Park
Permanent · Irving
HUDSONS BAY COMPANY (HBC)
Analyst, Supply Chain
Permanent · Brampton
PUMA
Analyst, Business Intelligence - Consumer Insights
Permanent · Westford
L'OREAL GROUP
Buyer - (Purchasing/Procurement/Indirect Sourcing)
Permanent · Berkeley Heights
DESIGNER BRANDS
Director, Marketing Advanced Analytics
Permanent · Columbus
THE REALREAL
Sales Analyst, Business Strategy And Analytics
Permanent · San Francisco
THE REALREAL
Authentication And Brand Compliance Lead
Permanent · Perth Amboy
OLD NAVY
Assistant General Manager, Merchandising - Crossroads at Baileys
Permanent · Falls Church
COTY
E-Commerce Key Account Sales Manager
Permanent · New York
RALPH LAUREN
Ralph Lauren Stores - General Manager, Naples
Permanent · Naples
A & F
Brand Marketing Manager, Abercrombie & Fitch - Emea
Permanent · London
RAG & BONE
Sales Supervisor (Full-Time) - Brentwood
Permanent · Los Angeles
GIII APPAREL GROUP
Denim Design Director
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Los Angeles
Permanent · Los Angeles
ALICE AND OLIVIA
Sales Supervisor - Boston
Permanent · Boston
TAPESTRY
Senior Planner, Global Merchandise Planning
Permanent · New York

Woolrich unveils new logo

Published
today Jul 29, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

For the Fall 2019 season, Woolrich is marking its evolving transformation with a newly updated logo and a "complete visual rebranding".


Woolrich


Developed by Pentagram, an independent design studio, the new design pays homage to the outdoor clothing company’s signature Red and Black Buffalo Check, introduced by the company in the form of flannel shirt in 1850. 

The red and black plaid quickly became popular with lumberjacks who worked near the Woolrich Mill in central Pennsylvania, helping it become one of the most widely used fabrics in casual clothing and contemporary workwear.

The new logo, designed by Paula Scher from Pentagram, uses the Red and Black Buffalo Check as a base, featuring sleek even lines in a simple black and white color scheme.


Fall Winter 2019 collection - Woolrich


It represents “the delicate balance between our esteemed past and dynamic future”, said the brand, which is the oldest manufacturer of outdoor wear in the United States.

The new Woolrich logo will be featured on all garments both as an internal label and as an external badge and customization from Fall 2019. 

Copyright © 2020 FashionNetwork.com All rights reserved.