×
64 019
Fashion Jobs
TJ MAXX
70118-lp Detective
Permanent · Philadelphia
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · League City
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Leominster
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Dartmouth
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Miramar
OLD NAVY
Loss Prevention Agent - Westroads
Permanent · Omaha
NIKE
Athlete Services Operations Manager, Footwear
Permanent · Beaverton
JORDAN
Marketplace Business Operations & Strategic Planning Director, Global Jordan
Permanent · Beaverton
NIKE
Global App & Membership Planning Operations Manager- Nike Direct Digital Commerce
Permanent · Beaverton
NIKE
Finance Manager, Consumer Marketplace (Multiple Openings)
Permanent · Portland
NIKE
Finance Manager- Got And Icc (Multiple Opportunities Available)
Permanent · Portland
CONVERSE
Distribution Center Area Manager-Ontario
Permanent · Ontario
ULTA BEAUTY, INC.
General Manager
Permanent · San Antonio
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Austin
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Boca Raton
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · San Antonio
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Lincoln
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Durham
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Denton
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Charleston
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Blue Ash
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Laurel
Translated by
Robin Driver
Published
Jul 22, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Wrangler and Billabong mix classic western with vintage surf

Translated by
Robin Driver
Published
Jul 22, 2021

On Thursday, July 22, Billabong and Wrangler are releasing the first chapter of an unexpected collaboration. Mixing the western aesthetic of the American jeans brand with the surf culture of the Australian board sports label might not seem like the most obvious link-up, but the two companies have faced the challenges of the collaboration head on, signing off on a consistent collection made using sustainable materials. 


The Billabong x Wrangler campaign


"Wrangler was Billabong founder Gordon Merchant's favorite brand of jeans. It influenced the cut of the first Billabong boardshorts, which revolutionized a market that, at the time, offered shorts that were stiff, itchy and uncomfortable," explains Christelle Kipping, European head of marketing for womenswear at Billabong. "In the early 70s, somewhere along the Gold Coast, Gordon Merchant decided to create a tough boardie. His mission led him to deconstruct his favorite jeans. Just like a denim manufacturer adapts to the needs of cowboys and cowgirls so as to allow them to ride in a pair of resistant jeans, we, as surf specialists, come up with pieces that support surfers as they take on the biggest waves."


BillabongXWrangler


The first part of the collection is made up of some 40 menswear pieces, including a number of boardshorts inspired by the styles and prints of the 70s. This vintage spirit can also be found in ready-to-wear pieces, such as denim jackets, t-shirts, sweatshirts and jeans. For women, the collection proposes both classic and crochet bikinis, which complement an offering composed of dresses, playsuits in organic cotton or hemp and, of course, jeans, shorts and denim jackets. 

Using sustainable materials such as recycled polyster, recycled or organic cotton, and hemp, the collection is very much in line with the commitments made by Billabong this year. The Boardriders-owned brand recently announced the launch of its We Sea Change program, through which the label has committed to ensuring that all of its products that are designed to be used in the sea – from swimsuits and boardshorts to full-body wetsuits, shorties and lycra – are environmentally friendly. 

And beyond this ecological engagement, the collection's campaign, which was shot around northern New South Wales, aims to rewrite the connection between the universes of the two brands. 

"While we continue to offer new apparel through meaningful collaborations, it's great to work with a brand like Billabong, which is aligned with our values and has taken inspiration from our products since the beginning," explains Holly Wheeler, VP for global brand marketing at Wrangler. "The result of this collaboration is authentic, unique and sustainable, mixing surf and western." 


BillabongXWrangler


The collection is available through both brands' physical and digital networks, as well as at selected retailers, such as Urban Outfitters, Asos, Zalando, Place des Tendances and About You, in Europe. 

A second collaborative collection for fall is set to hit stores in September, with a further capsule planned for summer 2022. 

Copyright © 2021 FashionNetwork.com All rights reserved.