×
42 257
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside

Wrangler promotes sustainability with new foam-dyeing denim process

Published
today Sep 20, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

American denim brand Wrangler announced on Tuesday that it will release a line of denim made using a new eco-friendly foam-dyeing process in 2019. The technique, developed at Texas Tech University, is said to eliminate 99 percent of the water typically used in indigo-dyeing.


Wrangler invested in the development of the new water-saving technique in 2017, and is set to debut a line of consciously made denim in 2019. - Via Wrangler


Wrangler, along with the Walmart Foundation and fellow denim brand Lee, invested in the development of the new dyeing process at Texas Tech in 2017. With the new technique, raw denim is dyed with foam instead of water. 

“While we have been able to reduce 3 billion liters of water in product finishing during the past 10 years, we know that more needs to be done across the entire supply chain,” said Wrangler President Tom Waldron. “Foam technology reduces water consumption and pollution further upstream, helping our fabric suppliers to dramatically minimize the impacts of making denim fabric blue.”

Spanish fabric mill Tejidos Royo will be the first to apply the foam-dye process, which it calls Dry Indigo. The mill is set to receive the dyeing equipment in October and begin supplying Wrangler with finished denim before the end of the year.

“We’re excited Wrangler is dedicating an entire line of jeans to this innovation,” said Tejidos Royo Sales Director Jose Royo. “Our Dry Indigo process nearly erases the environmental impact of denim dyeing and represents the next generation of denim production.”

Wrangler has previously reinforced its image as an environmentally-conscious brand by funding ongoing work in U.S. sustainable cotton, and publicly committing to reducing water usage in its denim production by five billion liters by 2020. 

Copyright © 2020 FashionNetwork.com All rights reserved.