Wrangler taps country music star Lainey Wilson

By

Jennifer Braun

Published
May 2, 2023

Global denim brand Wrangler has tapped singer and actress Lainey Wilson for a multi-year collaboration. 

As part of her new role, Wilson will be the face of the Wrangler brand’s fall/winter 2023 women’s collection and will be seen in campaign imagery, and social media content. Key styles that Wilson can be spotted in include a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops. The upcoming collection will be available nationwide and on Wrangler.com beginning in July.

She will also support the brand via onstage denim exclusivity and select meet and greet appearances. In particular, she will be performing at many festivals throughout 2023, including CMA Fest, Stagecoach, Watershed and Lollapalooza.

Looking ahead, the brand will continue to team up with Wilson in 2024 with Wilson as the face of Wrangler women’s next spring and a Wrangler x Lainey Wilson Capsule Collection expected in the fall of 2024.

“I have been devoted to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” said Wilson. “Teaming up with this brand feels like the perfect fit and there are so many new, exciting and trendy styles for women in the upcoming collection, including my favorite bell bottom flare pieces.”

Most recently, Wilson released her highly-anticipated Bell Bottom Country album. Wilson also appeared in season five of the hit series Yellowstone, which Wrangler has collaborated with numerous times through costuming and the official Wrangler x Yellowstone Collection.

“Over the last several years, Lainey Wilson has become a genuine and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag girl to an award-winning musician,” said Holly Wheeler, vice president global marketing.

“As the most recognized female artist in recent country music history and a leading voice in the western movement, we’re thrilled to have her represent Wrangler alongside other industry greats like George Strait, Jon Pardi and Cody Johnson.”