Xcel Brands launches C. Wonder by Christian Siriano

By

Jennifer Braun

Published
Sep 20, 2022

Xcel Brands Inc. has announced the launch of C. Wonder by Christian Siriano, lead by Christian Siriano as creative director of the brand.

In this role, Siriano will bring his “signature refined exuberance” to the ready-to-wear and accessories collections launching spring of 2023. He will also serve as the public face and voice of the brand, including appearing on HSN’s broadcast and streaming service in 2023.

“Bringing Christian on board to lead the transformation of C. Wonder by Christian Siriano is another key step in the creation of a live-selling ecosystem that connects our brands directly with consumers,” said Robert W. D’Loren, chairman and chief executive officer of Xcel Brands. 

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“Christian’s sophisticated aesthetic, creative vision and vibrant personality have made him one of America’s most respected young designers and we’re confident he’ll bring a renewed sense of excitement to C. Wonder as we solidify our leadership within the fast-growing livestream marketplace.”

Siriano is an acclaimed American fashion designer. He has helmed his own brand since 2008 and has been a member of the Council of Fashion Designers of America (CFDA) since 2013. Siriano will continue to design his own collection, as well.

“I’ve always loved the C. Wonder brand and I’m thrilled to join the team at Xcel Brands to collaborate and share the brand with new audiences,” said Siriano. “Livestreaming has such a fantastic future here in the U.S. and I can’t wait to be able to connect personally with millions of C. Wonder customers across platforms.”

The C. Wonder brand was originally launched in 2011 by designer Tory Burch’s ex-husband, venture capitalist J. Christopher Burch. It filed for bankruptcy in 2015, when Xcel Brands acquired the retailer’s property rights, trademarks and other assets. 

Xcel Brands is a media and consumer products company, headquartered in New York City and founded in 2011. It currently owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C. Wonder brands and a minority stake in the Isaac Mizrahi brand. The company’s brands have generated in excess of $3 billion in retail sales via livestreaming in interactive television and digital channels alone.