It has come around again, the time for Yves Saint Laurent's signature advertising campaign. Gifts are handed out to the first 2,000 passersby. Version VII features Daria Werbowy, following the previous muses VI Natalia, V Christy, IV Claudia, III Naomi, II Kate, I Gisele...every season since A/W 2007-08 the campaigns have inspired without fail.

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YSL Manifesto VII Daria

The latest A/W 2010-11 manifesto will be distributed worldwide and the first 2,000 passersby on the streets of each of the chosen major cities will be offered a present. This is not just a sample bottle of perfume but YSL are giving out custom cotton tote bags designed by Pilati.



By Rosie Hart