Yeezy for Gap unveils first drop
The first launch for Kanye West’s Yeezy line with Gap was unveiled on Tuesday, coinciding with the rapper's 44th birthday.
More of a sneak peak, the collection debut included the launch of a metallic sky-blue nylon puffer jacket, available for purchase on Gap’s website. The unisex jacket is made out of recycled nylon, costs $200, and is only available in the U.S. It features the official Yeezy x Gap logo on the neck, has a slightly oversized fit and simple detailing.
If the item looks familiar, that is because West has been wearing it around Los Angeles - a promotional tactic he often embraces for his album and collection launches. While the item mostly dropped without warning, floating projections of the new Yeezy Gap jacket were displayed in New York City, Los Angeles and Chicago just ahead of launch, as well.
First announced last June, Gap has struck a 10-year deal with West to create the Yeezy Gap line with the goal to bring a more accessibly-priced version of West's famed brand to consumers around the world.
West, who maintains sole ownership of the Yeezy brand, will receive royalties and potential equity based on sales achievement. Gap has not disclosed any other information about the financial terms of the deal.
The first piece in the Yeezy Gap line is now sold out.
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