YNAP launches Mr Porter Resell, will add resale for The Outnet too
Yoox Net-A-Porter is continuing to dive deeper into resale and following the rollout of the option for its womenswear Net-A-Porter site, it's expanding it to its menswear offer, Mr Porter, and to The Outnet.
Working once again with resale technology provider Reflaunt, it has launched Mr Porter Resell, “a dedicated luxury resale destination for menswear, now available for ready-to-wear, accessories, bags, jewellery, and shoes”.
And resale will also be launched at the firm’s off-price Outnet webstore for both womenswear and menswear from April, “supporting the store’s original mission to redefine the luxury past-season discount model for online”.
For Mr Porter, the company said the site’s EIP customers (‘Extremely Important People’) “can also benefit from a tailored wardrobe refresh service, in-person or virtually”, as well as the standard offer.
The launch is particularly interesting as it “marks the first time a leading online luxury retailer has introduced a dedicated service to resell menswear, a segment historically under-serviced, despite a rise in conscious shopping behaviours among men”.
It added that “sustainability credentials now play a role in purchase decisions of more than three quarters of Mr Porter customers, with half already having started to explore resale”.
YNAP earlier launched resale for Net-A-Porter in the UK, later rolling it out to Hong Kong, Germany and the US. It said the service “has initially proven popular among younger Millennials and Gen Z” and these account for over half of Net-A-Porter resale customers to date.
The Mr Porter Resell launch covers the same four markets .
Alison Loehnis, President, Luxury & Fashion, at the three webstores, said: “We have long known that the wardrobes of customers hold some of the most covetable and beautifully crafted pieces in the world. Our resale services have been created to give these designer pieces a second life.
"The incredible response we’ve seen to Net-A-Porter’s offer to-date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day. Supporting the shift towards a more circular fashion system for menswear through Mr Porter Resell marks an exciting and critical next step on our journey.”
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