×
36 793
Fashion Jobs
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City
ULTA BEAUTY
Prestige Sales Manager-Friendly Hills Marketplace
Permanent · Whittier
ULTA BEAUTY
Salon Manager-Pelican Plaza
Permanent · Sarasota
ULTA BEAUTY
Store Operations Program Manager - Strategic Initiatives
Permanent · Bolingbrook

YNAP's luxury full-price sites to launch shoppable Instagram posts

Published
today May 15, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Yoox Net-A-Porter chief Federico Marchetti has made some bold predictions for the future of fashion and also flagged one tech-based move that’s happening soon. 


Net-A-Porter


Speaking at the World Retail Congress this week, he said that in the future, luxury customers might be prepared to pay more to know that their products were made by people rather than robots. And he said a “made by humans” label could have as much appeal as “British made” or “Swiss made”.

He said success for luxury labels means getting the balance right between what humans can do and what can be achieved by machines.

YNAP is undeniably a tech-based business given that it’s digital-first, and recent innovations such as 3D avatars on the Yoox site mean that tech remains key for the firm, although physical-space VIP services at e-tail sites such as Net-A-Porter show how important the human touch is to luxury.

But despite the importance of humans, tech advances are what we’ll see most of in the short term and Marchetti also trailed a new feature for Net-A-Porter and Mr Porter with its customers soon being able to buy products directly from within its different Instagram accounts.

The feature will be added by next week, he said, as the company works to make shopping seamless and faster. Instagram had said when it first launched the service that it would add new brands to it in the months ahead and these two are high-profile additions.

Marchetti added that this will help it in the mobile space with more than half of its revenues coming via mobile. 

He also said that future developments could see much greater personalisation with individual customers seeing a site completely tailored to their shopping and lifestyle interests.

Copyright © 2019 FashionNetwork.com All rights reserved.