YogaClub debuts in UK with "affordable activewear", EU growth planned

By

Sandra Halliday

Published
Apr 5, 2018

Los Angeles-based “affordable activewear” brand YogaClub has launched in the UK, taking its subscription model abroad for the first time. And this month will also see it expanding to other EU countries plus Australia and New Zealand.

YogaClub gives its members “access to curated fitness outfits from top brands at 50% off recommended retail prices.” And it says that beyond the apparel delivered, "the brand stays true to its mission of empowering people through yoga by providing yoga and meditation education to elementary school children for every box sold.”

"Our goal is to use athletic apparel as a vehicle to inspire a healthy and active lifestyle," said Scott Yamano, who co-founded the firm in 2016. He added that going international offers it “a bigger platform to give.”

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UK customers can now access their first YogaClub box by creating an account “and taking a fun and interactive style quiz.” The quiz helps the company’s in-house stylists curate outfits based on customers’ favourite workouts, sizes, and style preferences. 

Each athleisure outfit features pieces from brands including Free People, Manduka, Onzie, Teeki, Varley, Glyder and more.

It has two package options, Guru Monthly for £71.99 or Guru Seasonal (delivered quarterly) for £77.99 including VAT. Each box features a three-piece outfit that it says is worth up to £138.