Yoox bolsters monobrand business with Lanvin

By

Dominique Muret

Published
Jul 31, 2014

On July 29, 2014, the company Jeanne Lanvin and Yoox signed "a non-binding letter of intent regarding an agreement to manage Lanvin’s online store at the international level.” The information appears a few lines from the bottom of the biannual report published on Wednesday, July 30 by the online fashion seller.

Yoox Group has placed the emphasis more than ever on its role as an e-commerce provider by increasing the number of its prestigious collaborations and streamlining its client portfolio. The new collaboration with the Parisian fashion house comes, in fact, after the recent extension of the agreement between Yoox and the New York brand Alexander Wang, both now enjoying a “global partnership" extending until the end of 2017.

Yoox, which already handles online sales of Alexander Wang for Europe and Asia, will now also manage the e-commerce business of the site alexanderwang.com in the United States as of July. The Italian site additionally indicates having renewed the agreement for the management of Jil Sander’s e-shop for the next five years, until September 29, 2019.

Meanwhile, the group states that, ”by mutual agreement”, its partnership with the accessories brands Coccinelle, Vicini and Bally have not been renewed and that they will end on September 30 for the first two and after August 31 for the third.

Finally, for the first time, the Italian company’s internal creative agency will design the website for a brand not included in its portfolio: Fendi (LVMH), whose new site design will be unveiled in 2015.

As of June 30, 2014, Yoox Group manages the e-shop business of 38 brands. It’s monobrand business represents 26.9% of its total revenue, or 64.1 million euros generated during the first six months of the year.