Younique names Kristi Hubbard CEO

Younique officially named Kristi Hubbard as chief executive officer on Wednesday, after she assumed the position of president in July.

In this role, Hubbard will lead the operations of the company and the growth of Younique into the next era. Hubbard will also be appointed to Younique’s board of directors.

Derek Maxfield, Younique’s founder, said in a news statement that Hubbard's transition to the role of CEO came even more quickly than expected.

“As founders, my sister, Melanie, and I envision Younique as a generational icon, a brand that reflects and rallies others to our mission to uplift, empower and validate women everywhere. Kristi’s leadership and dedication will drive us toward that vision and continue to position Younique as the global pioneer in digital and product evolution within the social selling space,” Maxfield added.

Hubbard most recently served as chief executive officer of Norwex, a leader in eco-friendly home and personal care products. Prior to that, she was president of BeautiControl, a direct-selling beauty brand, which was eventually acquired by Tupperware Brands.

“Derek and Melanie have built an amazing company and assembled a talented team. I am excited for the future opportunities we will create together for our presenters and their businesses,” said Hubbard.

Beauty products maker Coty Inc ended its partnership with the cosmetics and social-media-based direct-sales company last year, after it took control of it in 2017. Coty sold a 60 percent stake in the company.

Younique names Kristi Hubbard CEO

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