85 727
Fashion Jobs
HENKEL
Senior Automation Tech
Permanent · GENEVA
ESSILORLUXOTTICA GROUP
Customer Service Representative
Permanent · EAST SYRACUSE
ESSILORLUXOTTICA GROUP
Customer Service Representative Classic Optical)
Permanent · YOUNGSTOWN
ESSILORLUXOTTICA GROUP
sr. Manager, Business Growth
Permanent · NEW YORK
ESSILORLUXOTTICA GROUP
Associate Manager, Trade Event Marketing
Permanent · DALLAS
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant
Permanent · PEMBROKE PINES
ESSILORLUXOTTICA GROUP
Oakley - Sales Supervisor
Permanent · CAMARILLO
ESSILORLUXOTTICA GROUP
Naasc - Material Handler II (Inbound Team Lead)
Permanent · MCDONOUGH
ESSILORLUXOTTICA GROUP
Oakley Store Market Manager- Denver Market
Permanent · DENVER
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant (Denver)
Permanent · DENVER
ESSILORLUXOTTICA GROUP
Wholesale - Analyst, Supply Chain (Vendor Compliance)
Permanent · PORT WASHINGTON
ESSILORLUXOTTICA GROUP
Essilorluxottica Wholesale - Sales Representative
Permanent · RALEIGH
ESSILORLUXOTTICA GROUP
Wholesale - Coordinator- Sales Operations (Rep Orders)
Permanent · PORT WASHINGTON
AMRG
Sales Supervisor - Full Time
Permanent · ROSEMONT
WALGREENS
Overnight Call Center Representative - Pharmacy (Onsite)
Permanent · CHANDLER
WALGREENS
Onsite Call Center Representative - Pharmacy (Part Time)
Permanent · CHANDLER
WALGREENS
Onsite Call Center Representative - Pharmacy (Full Time)
Permanent · CHANDLER
WALGREENS
Senior Manager, Merchandise Planning
Permanent · DEERFIELD
WALGREENS
Digital Commerce Associate Manager, Merchandising
Permanent · DEERFIELD
WALGREENS
General Warehouse Person Pendergrass Rfc
Permanent · PENDERGRASS
CALERES
Associate Manager - Famous Footwear
Permanent · MANKATO
NORTH CAROLINA STATE
County Extension Director
Permanent · GOLDSBORO
Published
Jul 8, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

Yumi targets 5-16 year olds

Published
Jul 8, 2009

Its collections revolve around ultra-feminine dresses, joyful prints and freshness. Yumi has existed for three years, and during that time has attracted 300 multibrand stores in France, its biggest market after England, where it will now be launching a line targeting 5-16 year olds; Yumi Girl.

Yumi
2009 collection from Yumi

This winter, eighteen items from the range will be introduced with expansion continuing next summer. It will be in the latter season that Yumi Girl – which will have prices of no more than €69 – will cross the French borders headed for Italy, Spain and Germany, explained Uttam Nepal, founder and director of the British brand.

Mr Nepal does not hide his joy over the success of his ‘baby’. “Growth has increased exponentially since the very beginning”. And he is not stopping there. In France he hopes to reach 500 points of sale in the next 18 months, and whilst his clothes have already reached fifteen countries, he wants to see that number doubled, in particular boosting the brand’s presence in the USA. “We have immense potential there,” he said.

Yumi
2009 collection from Yumi

In the United Kingdom Yumi has five boutiques, including one in London. Five more are planned in the months to come, but they will be in England which is currently the only British country to have shops entirely dedicated to the brand.

In conclusion, Uttam Nepal specified that Yumi, which is set to become a “global” brand, will be “more and more feminine”. And whilst the brand expands its target demographic towards youths, it also hopes to attract a slightly older market of women between 20 and 40 years old.

By Jonathan Fulwell (Source: Julie Mangaud)

Copyright © 2024 FashionNetwork.com All rights reserved.