×
72 535
Fashion Jobs
HUGO BOSS FASHIONS, INC.
Accounts Receivable Coordinator
Permanent · New York
NORDSTROM
Asset Protection - Agent - Scottsdale Fashion Square
Permanent · Scottsdale
NORDSTROM
Senior Financial Analyst, Supply Chain - Hybrid Seattle or Hybrid Los Angeles (Riverside, ca/Ontario, ca/San Bernardino, ca)
Permanent · Seattle
NORDSTROM
Retail Stock & Sales Floor Support - Nyc Flagship
Permanent · New York
NORDSTROM
Manager - Asset Protection - Westchester
Permanent · White Plains
NORDSTROM
Overnight Retail Stock - Union Square Rack
Permanent · New York
GAP
Assistant Manager, Customer Operations - Wrentham Village
Permanent · Wrentham
STADIUM GOODS
Senior bi Analyst, Finance
Permanent · NEW YORK
FARFETCH
Vice President, Diversity, Equity & Inclusion
Permanent · NEW YORK
STADIUM GOODS
Performance Marketing Manager
Permanent · NEW YORK
STADIUM GOODS
Senior Buyer, Wholesale & Stadium Goods Branded Lines
Permanent · NEW YORK
FARFETCH
Senior Incident Response Analyst - IT Security
Permanent · LOS ANGELES
STADIUM GOODS
Manager, CRM & Retention Marketing
Permanent · NEW YORK
FARFETCH
Production Delivery Manager
Permanent · NEW YORK
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Green Hills
Permanent · Nashville
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Savannah Outlets
Permanent · Pooler
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Jersey Gardens Outlet
Permanent · Elizabeth
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Miromar Outlets
Permanent · Estero
ABERCROMBIE AND FITCH CO.
Part/Full-Time Fit Consultant (Size 4)
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Park Meadows
Permanent · Lone Tree
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Westfield Century City
Permanent · Los Angeles
COTY
Data Analyst - Supply Chain
Permanent · Sanford
Published
Jun 13, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zalando acquires majority stake in Highsnobiety

Published
Jun 13, 2022

E-tail giant Zalando said on Monday that it has acquired a majority stake in Highsnobiety for an undisclosed sum. The two companies will now “join forces to lead the way in engaging and inspiring customers”. 


Zalando/Highsnobiety



The aim is that they “leverage each other's complementary strengths by bringing together Highsnobiety’s cultural relevance
and insight, fashion authority and storytelling expertise with Zalando’s fashion network, e-commerce know-how and operational capabilities”.

Highsnobiety will continue to operate as a standalone brand, with its two MDs David Fischer and Jürgen Hopfgartner staying at the helm, and founder Fischer keeping a minority stake in the business.

Alongside its ongoing activities, it will also “act as a strategic and creative consultant, helping Zalando develop new inspiration-focused spaces and formats on its platform”.

It’s the kind of the acquisition that might not have happened just 20 years ago, but in today’s inter-connected world in which experiences and content are key, it’s one that makes complete commercial sense.

The German e-tailer said Highsnobiety’s “unique capabilities will play into Zalando’s ambitions to weave inspirational experiences into the customer journey and create an exciting and engaging online environment for both consumers and brands. In turn, joining the group allows Highsnobiety to leverage Zalando’s expertise and resources to fuel its own e-commerce capabilities”.

Highsnobiety began as a Berlin-based blog founded 17 years ago by Fischer and celebrating the point at which streetwear met luxury. Today, as well as its publishing activities, it’s a creative consultancy and a curated commerce platform.

Its particular strength in the streetwear space will “accelerate Zalando’s ambition to be a top destination for streetwear, new luxury and fashion inspiration, especially for the younger, fashion-forward consumers”, the e-tailer said.

Fischer said: “Highsnobiety has mastered the art of turning stories into products and products into stories. I am very excited to bring our capabilities to Zalando's commitment towards fashion inspiration and together reimagine the future of content and commerce." He also referenced the chance to "tap into Zalando’s unrivalled expertise in scaling e-commerce platforms".

Zalando founder and co-CEO David Schneider added that partnering with Highsnobiety “will allow us to execute much faster on our ambition to offer the most relevant and engaging — as well as convenient — shopping experience to our customers”.

Copyright © 2022 FashionNetwork.com All rights reserved.