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Translated by
Nicola Mira
Published
Dec 24, 2020
Reading time
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Zalando poaches circularity director from H&M

Translated by
Nicola Mira
Published
Dec 24, 2020

German fashion e-tailer Zalando has announced the appointment of Laura Coppen as its circularity director. For nearly five years, Coppen has been one of the main forces in developing the H&M group's sustainability and circularity strategy. With the appointment, Zalando is upscaling its recently heralded ambitions in the area, and intends to push its partner labels towards greater transparency.


Laura Coppen - DR


Coppen was involved in the development of the H&M group’s Creative Lab, aimed at boosting the sustainability content of the group’s creative process. She was in charge of H&M’s Creative Lab and worked as sustainable innovation research manager from February 2016 to May 2017, before being appointed team lead for circular business development, a post she held until the end of November. Coppen worked at H&M between 2014 and 2016 as head of knit innovation, after stints at Li&Fung subsidiary LF Distribution and at design studio Out of Xile.

Her appointment follows the publication of Zalando's first diversity and inclusivity report in mid-November, and the launch of the e-tailer’s Greenhouse digital showroom, showcasing eco-responsible labels and designers. A few days ago, Zalando presented the results of its first CSR audit, which the e-tailer carried out with over 250 partner brands. It also published on its website the full list of its proprietary labels’ level 1 suppliers.

In 2019, the Zalando group generated a business volume of €8.2 billion, equivalent to a 23.6% increase. The group’s own revenue grew by 20.3% to €6.4 billion, driven chiefly by the performance in the regions outside the DACH zone (Germany, Austria and Switzerland). In H1 2020, Zalando reported a 25% increase in its sales volume, and forecast a rise in its direct revenue between 15% and 20% for the full financial year. 
 

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