×
81 100
Fashion Jobs
TAPESTRY
Full Time Sales Supervisor
Permanent · Wrentham
HOMEGOODS
Loss Prevention lp Detective
Permanent · Brentwood
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · New York
MARSHALLS
Loss Prevention Customer Service Associate Downtown Crossing Boston
Permanent · Boston
HOMEGOODS
Loss Prevention lp Detective
Permanent · Wentzville
HOMEGOODS
Loss Prevention lp Detective
Permanent · Kirkwood
MARSHALLS
654 Retail lp Detective - Encino
Permanent · Los Angeles
MARSHALLS
378 lp Detective
Permanent · Los Angeles
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · Philadelphia
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Billings
KOHLS
CRM Campaign Analyst *Remote*
Permanent · Menomonee Falls
H&M
sr. Manager, Strategic Tech Sourcing And Procurement
Permanent · New York
MACY'S
Asset Protection Detective, Livingston - Full Time
Permanent · Livingston
MACY'S
Asset Protection Detective, Westminster - Full Time
Permanent · Westminster
MACY'S
Asset Protection Security Guard, Newport Centre - Full Time
Permanent · Jersey City
MACY'S
Asset Protection Detective, Salinas Northridge - Full Time
Permanent · Salinas
MACY'S
Senior Project Manager
Permanent · Johns Creek
MACY'S
Asset Protection Detective, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Culver City Center - Full Time
Permanent · Culver City
FOSSIL
Americas Digital Marketing Manager
Permanent · Plano
ULTA BEAUTY, INC.
General Manager
Permanent · North Greenbush
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · North Greenbush
Translated by
Nicola Mira
Published
Mar 19, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zalando puts physical retailers’ digitalisation at heart of growth strategy

Translated by
Nicola Mira
Published
Mar 19, 2021

The enforced shop closures caused by the pandemic have highlighted how Europe is lagging behind in terms of physical store digitalisation. German fashion e-tailer Zalando has already positioned itself in this field, and is keen to snap up the opportunity. Zalando’s Connected Retail solution, a tool to digitalise physical stores, is active in nine European countries and will be introduced this year also in France, Belgium, Switzerland and Italy.


According to Zalando, the online sales of stores using Connected Retail multiplied by a factor of 12.7 in 2020 - Zalando


Zalando’s objective is to account for over 10% of the European fashion market. The e-tailer launched Connected Retail in October 2018 (read the article here), after a test in 2016 with the Adidas Originals and Performances flagships in Berlin. After Germany, the tool was successively deployed in the Netherlands, Denmark, Poland, Spain, Sweden, Norway, Finland and Austria.

Connected Retail is based on the concept of stock harmonisation, and makes it possible to verify in real time the inventory of connected physical stores. The benefits are two-fold: retailers are able to sell their existing physical inventory to a broader, web-based public, while e-tailers are able to limit the risk of running out of stock, and also to offer consumers the ship-to-store option, redirecting orders to shops that have availability of the requested products. Technically, this is a sophisticated solution, but one whose benefits have been emphasised by the pandemic. Several e-tailers and service providers have already adopted it.

These considerations have led Zalando to make Connected Retail one of its three main growth drivers for the future, in addition to customer loyalty and the sustainability of the site and its product range. Increasingly so after lockdowns in Europe have, according to the German group, massively prompted physical fashion stores to turn to its services. By the end of 2020, some 2,400 physical stores had linked up their inventory to Zalando’s website via the latter’s Partner Programme. Numbers burgeoned at the start of this year, with an extra 3,400 stores joining the programme by the end of February.

Connected Retail isn’t a novelty, but until last year its success and growth rate had been limited. However, according to figures presented by Zalando on Tuesday March 16, the number of shops connected via the tool multiplied by a factor of no less than 4.8 in 2020. Crucially, sales for the stores linked to Zalando via Connected Retail have reportedly multiplied by a factor of 12.7 between 2019 and 2020. Connected Retail is one of the areas where Zalando’s growth potential is highest. In the presentation, Zalando underlined how the solution could potentially enable the site to tap a market of 300,000 European fashion stores, currently accounting for 75% of fashion retail sales in Europe. While preparing to extend Connected Retail to four new countries, Zalando has set itself the objective of trebling the number of shops adopting the solution by the end of 2021.


Zalando’ Connected Retail makes it possible to view the stocks of partner stores nearby - Zalando Connected Retail


“The expansion of Connected Retail highlights the value retailers can unleash by combining offline and online [resources],” said Zalando’s co-CEO David Schneider on Tuesday. “Last year, the sector was faced with a number of challenges, and we have seen Zalando’s partners engage [with us] more than ever. We are determined to be part of the solution, and to support our partners as they seek ways of expanding their online business,” he added.

On March 16, Zalando indicated that its business volume grew 30.4% in the 2020 financial year, generating sales worth €10.6 billion. The e-tailer’s revenue grew as a result by 23.1%, reaching €7.9 billion, while EBITDA improved by 61.3%, to €581.5 million. The health emergency has contributed to a 29.1% rise in site visits in 2020, up to 5.3 billion, of which 86.3% were made via mobile devices. Like many other e-tailers, Zalando observed that consumers have both bought more frequently and boosted their average purchase basket.

Copyright © 2021 FashionNetwork.com All rights reserved.