87 163
Fashion Jobs
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
NEWELL
Senior Director, Analytics
Permanent · HOBOKEN
Published
Mar 5, 2015
Download
Download the article
Print
Text size

Zalando signs with Iconix Europe for Brooklyn's Own by Rocawear

Published
Mar 5, 2015

Zalando is adding another brand to the brand portfolio of its subsidiary zLabels. Following the rock n’ roll style of Even & Odd for young women, casual menswear from Your Turn, the pure player is adding the New York-inspired streetwear to its range.

It's now offering Brooklyn's Own by Rocawear, an offshoot of the brand Rocawear founded by the American hip-hop superstar Jay-Z. 

Brooklyn’s Own by Rocawear


Rocawear, meanwhile, is already present in Europe in over a dozen markets including France, Benelux, Germany and Scandinavia, with a streetwear positioning and a presence in multibrand department stores as well as online. Rocawear Brooklyn's Own, which targets teenage and young adults, offers apparel at affordable prices with t-shirts starting at 15 euros, fashion hoodies at 25 euros, jackets at 40 euros, sweaters at 35 euros and parkas at 70 euros. 

To capitalize on the brand, Zalando has signed a several-year exclusive "Direct to Retail" agreement for 15 European markets with the group Iconix Europe. The joint venture, consisting of Iconix and The Licensing Company, is specialized in this type of agreement. Iconix is developing the marketing and will provide the specifications. Partners, such as Zalando and Brooklyn's Own by Rocawear in this case, will manage production and distribution. 

Iconix Europe has signed agreements in recent years with Go Sport for Danskin and Leclerc for Starter in France, as well as with Karstadt for London Fog in Germany. 

As for Brooklyn's Own by Rocawear, products will only be available online in the 15 markets controlled by Zalando.

€1 = $1.11/£0.72

Copyright © 2024 FashionNetwork.com All rights reserved.