×
32 806
Fashion Jobs
JCPENNEY
Product Manager - Site Management Tools & Cms
Permanent · Plano
JCPENNEY
Financial Planning Senior Analyst - Stores Finance
Permanent · Plano
JCPENNEY
Central Investigations, Crisis Response / Remote Monitoring Technician - Asset Protection
Permanent · Plano
FOOT LOCKER
Senior Product Manager (Membership)
Permanent · Chicago
FOOT LOCKER
Security Guard
Permanent · New York
NORDSTROM INC
sr. Business Intelligence Analyst - People Analytics
Permanent · Seattle
NORDSTROM INC
la Mer Business Manager Streets at Southpoint
Permanent · Durham
NORDSTROM
Asset Prevention Security Ambassador Northtown Mall Rack
Permanent · Spokane
NORDSTROM INC
Loss Prevention Agent Montgomery
Permanent · Bethesda
NORDSTROM
Loss Prevention Security Ambassador North Point Market Center Rack
Permanent · Alpharetta
NORDSTROM INC
Security Ambassador 2- 3rd Shift - Elizabethtown, PA
Permanent · Elizabethtown
NORDSTROM
Loss Prevention Security Ambassador Riverwalk Outlets Rack
Permanent · New Orleans
NORDSTROM INC
Inventory Integrity & Quality - Area Manager - Tue-Fri 3:00pm-1:00 am - Dubuque, ia
Permanent · Dubuque
NORDSTROM INC
District Manager, Asset Protection – co/ut/id
Permanent · Westminster
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Lorain
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Evesham
L'OREAL GROUP
l'Oreal Usa, Retail IT Systems Administrator
Permanent · New York
L'OREAL GROUP
l'Oreal Usa, IT Senior Manager, SEO & Site Performance Lead
Permanent · New York
L'OREAL GROUP
l'Oreal Research & Innovation, Vice President & Patent Counsel
Permanent · Clark
MARSHALLS
Loss Prevention Detective
Permanent · Denver
TJ MAXX
lp Detective
Permanent · Williamsport
TJ MAXX
lp Detective tj Maxx-Downtown, Brooklyn
Permanent · New York
By
Reuters API
Published
May 15, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zalando to expand delivery from stores to bag missed sales

By
Reuters API
Published
May 15, 2019

Zalando plans to boost delivery of goods direct from partner fashion stores, in a bid to capture more than 1 billion euros (867.97 million pounds) in sales that are missed annually when stock is not available in warehouses.


Zalando



Europe's biggest online fashion retailer already sells items from more than 1,000 German stores on its website, but wants to add up to 70,000 stores in the next three to five years, said Carsten Keller, head of "connected retail" at Zalando.

"It is a massive stock pool we are tapping into," Keller told Reuters on the sidelines of the World Retail Congress, an annual meeting of the industry in Amsterdam, noting that connecting offline to online retail was a big trend in China.

Zalando estimates it misses out on 20 to 30 million transactions per year because items shoppers are searching for are unavailable. An average order size of 50 euros means that translates into more than 1 billion euros in lost sales.

Germany's biggest department store chain Karstadt Kaufhof announced last week that it was teaming up with Zalando to offer its entire fashion range on its site.
Keller said the project would start with Karstadt Kaufhof's eight department stores in Berlin, a move he said should help increase productivity at the chain, which was formed out of the merger of struggling groups Karstadt and Kaufhof last year.

While some downtown stores had initially resisted partnering with the online giant as ecommerce has eroded their sales so much in recent years, Keller said many had realised that teaming up can boost sales and should help support profitability.

Zalando charges stores a commission for goods ordered via its site and the offline retailer picks and packs from the store and bears the cost of delivery to the customer.

Stores carry costs of rent and staff who are often underutilised and a slow churn of stock. Working with Zalando speeds stock turnover, helping draw more shoppers into the store, Keller said.

Zalando has just partnered with its first store outside of Germany - a Marco Polo store in the Netherlands - and plans to expand to other countries this year, eventually covering stores in most major European cities.

It is also trying to speed up delivery from the stores, so they can offer the same or even faster service as from its warehouses. It also plans to trial click-and-collect of orders from stores in the next 12 to 18 months, Keller said.

 

© Thomson Reuters 2021 All rights reserved.