×
55 507
Fashion Jobs
UNDER ARMOUR
Stock Lead, pt
Permanent · NASHVILLE
UNDER ARMOUR
Stock Teammate, Part-Time 6am-3pm Tuesday-Saturday Shift, $15 Per Hour
Permanent · SEVIERVILLE
UNDER ARMOUR
Stock Teammate, Part-Time 7am Shift, $15 Per Hour
Permanent · BURBANK
UNDER ARMOUR
Stock Teammate, Part-Time 6am-10am Shift, $15 Per Hour
Permanent · KANSAS CITY
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $16.75 Per Hour
Permanent · SAN CLEMENTE
UNDER ARMOUR
Stock Teammate, Part-Time Shift, $15 Per Hour
Permanent · SEVIERVILLE
UNDER ARMOUR
Stock Lead, ft
Permanent · NORTH BEND
UNDER ARMOUR
Stock Teammate, Part-Time, $15 Per Hour 3am-9am Tuesday-Saturday
Permanent · MYRTLE BEACH
UNDER ARMOUR
Stock Teammate, Part-Time 5am-10am Shift, $15 Per Hour
Permanent · SIMPSONVILLE
UNDER ARMOUR
Stock Teammate, Part-Time, $15 Per Hour
Permanent · CASTLE ROCK
UNDER ARMOUR
Stock Teammate, Part-Time 5am-10am Shift, $15 Per Hour
Permanent · ALBERTVILLE
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $15 Per Hour
Permanent · MONROE
UNDER ARMOUR
Stock Lead, ft
Permanent · BYRON CENTER
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $15 Per Hour
Permanent · BOSSIER CITY
OLD NAVY
General Manager - Unassigned Detroit District
Permanent · WARREN
OLD NAVY
Assistant General Manager ne - Sunrise Commons
Permanent · BROWNSVILLE
ATHLETA
General Manager -Woodbury
Permanent · WOODBURY
OLD NAVY
General Manager - Edwardsville
Permanent · EDWARDSVILLE
BANANA REPUBLIC
General Manager - Ross Park
Permanent · PITTSBURGH
OLD NAVY
General Manager - Chenal
Permanent · SEARCY
OLD NAVY
General Manager - Commerce Tanger
Permanent · COMMERCE
OLD NAVY
Assistant General Manager - Florida
Permanent · ORLANDO
Translated by
Nicola Mira
Published
Dec 3, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zara launches first lipstick line

Translated by
Nicola Mira
Published
Dec 3, 2018

It has been a very busy week for Spanish fast-fashion giant Zara, starting with the presentation of its first skiwear capsule collection, signalling Zara’s intent to enter the outerwear segment. And now it’s the turn of cosmetics, the next step in the drive to diversify the brand’s product range: on December 5, Zara will be launching its first lipstick collection.


The ad campaign for Zara Ultimatte, marking the launch of the fast-fashion chain’s first lipstick line - Inditex


The Inditex group’s main brand never uses traditional communication tools, like advertising campaigns or social media influencers to present its novelties. Over the years, Zara has relied on a network of imposing flagship stores in strategic locations, and on well-orchestrated campaigns with celebrity models and prestigious photographers. Zara’s aesthetic level is on par with that of a fashion magazine, and it isn’t simply designed to improve the customers’ online shopping experience, but it ensures the brand’s visibility in-store and in the media.

Zara is now introducing Zara Ultimatte, its first lipstick collection. “Inspired by the kind of make-up needed to create ad campaigns,” the line was developed starting from the colours of the Autumn/Winter 2018-19 campaign by renowned British make-up artist Pat McGrath, famous for her work with labels like Christian Dior and Armani Beauty. The new Zara collection was designed in Los Angeles and produced in France. It features 12 high-pigment lipsticks, eight liquid matte lipsticks, a box kit with three red colours and a limited-edition, behind-the-scenes kit. The prices range from €7.95 to €19.95, and the collection is available worldwide and online only.


The collection is only available on Zara’s website - Inditex


With this launch, Zara confirms the group’s intention to extend beyond the world of apparel and to establish itself in cosmetics and fragrances. Bershka and Pull&Bear already have their own make-up lines, targeting a younger clientèle. Making the lipsticks available exclusively online is part of Inditex’s strategy of developing products reserved for e-tail only, a channel the group is planning to expand for all of its brands worldwide by 2020. Zara leads the group in this respect, as its websites already serve 155 countries. Business-wise, Zara is still the group's top earner, generating a revenue of €7.910 billion in the first half of 2018.

Copyright © 2023 FashionNetwork.com All rights reserved.