×
59 842
Fashion Jobs
LULULEMON
Assistant Manager, Operations | Southport, Chicago
Permanent · Chicago
DISTRIBUTION CENTERS
Studio Coordinator
Permanent · Dallas
OLD NAVY
District Manager - Kansas City
Permanent · San Francisco
OLD NAVY
District Manager - Kansas City
Permanent · Kansas City
OLD NAVY
General Manager - Shoppes at Gilbert
Permanent · Gilbert
OLD NAVY
Asset Protection Service Representative - Upper Darby
Permanent · Upper Darby
OLD NAVY
Assistant General Manager - n Georgia Premium
Permanent · Dawsonville
OLD NAVY
General Manager - Hilliard
Permanent · Hilliard
OLD NAVY
Assistant Manager, Customer Operations - Pavilion @ Durbin Park
Permanent · Saint Johns
OLD NAVY
General Manager - Oklahoma City Outlets
Permanent · Oklahoma City
OLD NAVY
Assistant Manager, Customer Operations - Peninsula Center
Permanent · Rolling Hills Estates
OLD NAVY
Assistant General Manager, Merchandising - Firewheel t/c
Permanent · Garland
OLD NAVY
General Manager - Great Mall
Permanent · Milpitas
OLD NAVY
General Manager - Broadway Plaza
Permanent · Walnut Creek
OLD NAVY
Assistant Manager, Customer Operations - Valley Fair Mall - ut
Permanent · West Valley City
OLD NAVY
General Manager - Bridge Street t/c
Permanent · Huntsville
OLD NAVY
Assistant Manager, Customer Operations - Mall Park Center
Permanent · Elizabethtown
OLD NAVY
Assistant Manager, Customer Operations - Montgomery - md
Permanent · Bethesda
OLD NAVY
General Manager - Oglethorpe Mall
Permanent · Savannah
OLD NAVY
Assistant Manager, Customer Operations - Edgewater Commons
Permanent · Edgewater
OLD NAVY
Assistant Manager, Customer Operations - Montrose Crossing
Permanent · Rockville
OLD NAVY
Assistant General Manager - Shops @ Pembroke Garden
Permanent · Pembroke Pines
Translated by
Isabelle Crossley
Published
Oct 27, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zara launches lingerie line

Translated by
Isabelle Crossley
Published
Oct 27, 2020

Ready-to-wear behemoth and Spanish fast fashion brand Zara launched its first lingerie collection on its e-commerce store on October 22.


A look from Zara's new lingerie line - Annemarieke van Drimmelen - Zara - Facebook


Zara’s new lingerie line features a wide range of items ranging from underwear and loungewear (leggings, t-shirts, and tops), to pyjamas (bathrobes, trousers, and loose shirts), to accessories (socks and masks). 
 
The line’s prices range from €5.95 ($7.04) to €129. The lingerie collection focuses on textiles including silk, cashmere, alpaca, lace, and tulle as well as comfortable fabrics including cotton and mesh.

The collection is named ‘The Female Gaze’ and its design looks to classic and timeless styles with romantic offerings also thrown in. Neutral tones dominate the collection with additions of hues of black, white, ochre, and grey. 
 
The campaign created to accompany the launch was photographed by Annemarieke van Drimmelen. Black and white images show models Edita Vilkeviciute, Karly Loyce, and Sara Blomqvist in an intimate light. 
 
With this launch, Zara is following in the footsteps of other brands in the Inditex group including Bershka and Pull&Bear, which both already include lingerie lines in their catalogues. 
 
This product category was previously reserved for Oysho, an Inditex group brand which was originally dedicated to lingerie and inner-wear and now focuses on other product categories including sports wear and ready-to-wear.
 

Copyright © 2022 FashionNetwork.com All rights reserved.