Zumiez adds new home category

By

Cassidy Mantor

Published
Jul 28, 2016

Action sports mall chain retailer Zumiez has announced Night: Shift as its newest category consisting of bedding and home goods products.

Taking its inspiration from music, skate and beach lifestyle, Zumiez' home line is targeting the Zumiez customer, not their moms as traditional home lines usually do.

“The concept behind Night: Shift actually occurred when our co-founder Rich Marshall took a trip to the store to find bedding for his son, and there was a glaring problem. There were virtually no options that reflected his personal style,” said Eddie Horowitz, co-founder and CEO of Night: Shift.

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Horowitz continued “We are psyched to launch a new category with designs that transcend beyond the closet and onto the bed.”

Horowitz is the founder and CEO of City Global Brands as well as the parent company behind Night: Shift.

The team assembled to work on Zumiez home line has significant experience marketing lifestyle products to this consumer. The team includes VP of marketing and creative, Dan Maiman, whose experience includes Vans, Quiksilver and Rockstar Energy Drink.

Rich Marshall, the individual whose idea Zumiez home line was first, has launched Asphalt Yacht Club and DGK.

The debut collection sold out and now Night: Shift is looking to expand into more home categories including comforters, sheet sets, throw blankets, towels, shower curtains and bath mats. It will be available in 40 Zumiez locations nationally.