×
30 097
Fashion Jobs
AEROPOSTALE
Director, Digital Marketing, CRM & Loyalty, Sparc Group
Permanent · Lyndhurst
ESTÉE LAUDER COMPANIES
Lead, Project Manager, Americas Supply Chain Technology
Permanent · Bristol
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20 Hrs - Wrentham Village Premium Outlets - Wrentham,ma
Permanent · Wrentham
CLINIQUE
Retail Beauty Sales Manager - Clinique - 38 Hrs - Willowbrook - Houston, tx
Permanent · Houston
ESTÉE LAUDER COMPANIES
Manager, Hrbp, Melville Manufacturing Operations
Permanent · New York
ANN TAYLOR
Part-Time Sales Manager
Permanent · Mebane
HOMEGOODS
70118-lp Detective
Permanent · Lutz
HOMEGOODS
Loss Prevention Detective
Permanent · Los Angeles
MARSHALLS
lp Detective - Boston Fenway
Permanent · Boston
MARSHALLS
70118-lp Detective Miami Gardens
Permanent · Miami Gardens
HOMEGOODS
70118-lp Detective
Permanent · Bradenton
MARSHALLS
lp Detective - Homestead, fl
Permanent · Homestead
MARSHALLS
70118-lp Detective Miramar
Permanent · Miramar
L'OREAL GROUP
Senior Manager, Digital Solutions & SEO Lead, Cerave us
Permanent · New York
L'OREAL GROUP
Senior Manager/Director, Omni-Shopper Marketing - Garnier Skincare
Permanent · New York
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Great Falls
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Memphis
VICTORIA'S SECRET
Asset Protection Investigator (Kansas City, Kansas - Legends Outlets & Summit Fair Mall)
Permanent · Topeka
ROSS STORES
Human Resources Manager
Permanent · Chicago
H&M
West Coast Sales HR Manager
Permanent · Los Angeles
H&M
Gift Card Experience Product Manager
Permanent · New York
ESTÉE LAUDER
Manager, Global Product Marketing
Permanent · New York
Published
Dec 8, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A Bathing Ape launches first ever Heineken pop-up

Published
Dec 8, 2017

A Bathing Ape (Bape) has partnered with Heineken to release a limited edition four-piece capsule collection available to purchase at an upcoming one day pop-up shop in NYC.


The capsule will be available for purchase at a one-day pop-up in Manhattan's East Village on Tuesday, December 12th - Heineken


The Bape x Heineken100 capsule consists of a screen printed t-shirt, a bottle carrier in Bape's signature camo, a Bape shark hoodie cobranded with a Heineken patch, and a black camo coach jacket featuring a Heineken green lining. Prices range from $112 for the tee to $413 for the coat.

The capsule is part of Heineken's coveted "Heineken100" program. The program gifts exclusive co-branded product to the 100 most influential beer drinkers globally. This is the first year the product will be available to the public for purchase through a pop-up shop.

Raul Esquer Lopez, Heineken USA Brand Manager said the two brands share a common consumer who has a taste for luxury and innovation. Lopez described Bape as "an iconic brand that shares a history of inventiveness through creating highly-aspirational imports for the man of the world."  

The pop-up shop will feature limited quantities of each of the four pieces.

According to Coltrane Curtis, Founder & Managing Partner of Team Epiphany, the marketing agency behind the initiative, the Heineken100 program goal "has always been to connect the brand with people who drive culture forward." Customers spoke up and wanted to be able to purchase the collection which is now in its eighth year.

Previous brands that have been featured in Heineken100 collections include Tumi, Public School, Garrett Leight, Union Los Angeles, Parabellum, Mark McNairy, Kith and Neighborhood Japan.

The capsule will be available for purchase at a one-day pop-up in Manhattan's East Village on Tuesday, December 12th. The pop-up shop is located inside Japanese gastropub Izakaya at 326 E. 6th St. It will be open to fans of the brands who are 21 and older.

Copyright © 2021 FashionNetwork.com All rights reserved.