×
69 373
Fashion Jobs
ESTEE LAUDER
Lead, Business Analysis, West Coast Cluster Brands
Permanent · Irvine
GAP INC.
Manager, Hroc And People Operations
Permanent · San Francisco
RAG & BONE
Sales Supervisor (Full -Time) - Fillmore
Permanent · San Francisco
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Cleveland
NORDSTROM
Asset Protection - Agent - Bellevue Square
Permanent · Bellevue
DESIGNER BRANDS
General Manager
Permanent · Houston
BANANA REPUBLIC
General Manager - Bellevue Square
Permanent · Bellevue
CENTRIC BRANDS
Senior Manager, Production
Permanent · New York
ADIDAS
Sales Support Representative
Permanent · Carlsbad
ADIDAS
Senior Manager Business Process - Scm Retail Operations
Permanent · Portland
OLD NAVY
Assistant General Manager - Huntington - wv
Permanent · Barboursville
OLD NAVY
Assistant General Manager - Shoppes at Fox River
Permanent · Waukesha
OLD NAVY
General Manager - Walpole
Permanent · Walpole
OLD NAVY
sr. Director, Store Experience & Communications (Remote)
Permanent · San Francisco
OLD NAVY
Asset Protection Service Representative - Woodbury Common
Permanent · Woodbury
ASCENA
Store Sales Manager
Permanent · Baltimore
ASCENA
pt Sales | Stock Lead
Permanent · Aurora
ASCENA
Stock Lead
Permanent · Omaha
ASCENA
Sales Manager—Part-Time/Flexible Scheduling
Permanent · Savannah
ASCENA
Part-Time Sales Manager
Permanent · Phoenix
MACY'S
Asset Protection Detective, Shoppes at Buckland Hills - Full Time
Permanent · Manchester
MACY'S
Manager, Operations - Shipping/Exceptions - 4x10
Permanent · Owasso
Published
Dec 8, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A Bathing Ape launches first ever Heineken pop-up

Published
Dec 8, 2017

A Bathing Ape (Bape) has partnered with Heineken to release a limited edition four-piece capsule collection available to purchase at an upcoming one day pop-up shop in NYC.


The capsule will be available for purchase at a one-day pop-up in Manhattan's East Village on Tuesday, December 12th - Heineken


The Bape x Heineken100 capsule consists of a screen printed t-shirt, a bottle carrier in Bape's signature camo, a Bape shark hoodie cobranded with a Heineken patch, and a black camo coach jacket featuring a Heineken green lining. Prices range from $112 for the tee to $413 for the coat.

The capsule is part of Heineken's coveted "Heineken100" program. The program gifts exclusive co-branded product to the 100 most influential beer drinkers globally. This is the first year the product will be available to the public for purchase through a pop-up shop.

Raul Esquer Lopez, Heineken USA Brand Manager said the two brands share a common consumer who has a taste for luxury and innovation. Lopez described Bape as "an iconic brand that shares a history of inventiveness through creating highly-aspirational imports for the man of the world."  

The pop-up shop will feature limited quantities of each of the four pieces.

According to Coltrane Curtis, Founder & Managing Partner of Team Epiphany, the marketing agency behind the initiative, the Heineken100 program goal "has always been to connect the brand with people who drive culture forward." Customers spoke up and wanted to be able to purchase the collection which is now in its eighth year.

Previous brands that have been featured in Heineken100 collections include Tumi, Public School, Garrett Leight, Union Los Angeles, Parabellum, Mark McNairy, Kith and Neighborhood Japan.

The capsule will be available for purchase at a one-day pop-up in Manhattan's East Village on Tuesday, December 12th. The pop-up shop is located inside Japanese gastropub Izakaya at 326 E. 6th St. It will be open to fans of the brands who are 21 and older.

Copyright © 2022 FashionNetwork.com All rights reserved.