×
74 648
Fashion Jobs
NORDSTROM
Asset Protection - Security Ambassador - Northshore
Permanent · Peabody
NORDSTROM
Asset Protection - Agent - Belle Isle Station Rack
Permanent · Oklahoma City
NORDSTROM
Asset Protection - Agent - City Creek Center
Permanent · Salt Lake City
RALPH LAUREN
General Manager
Permanent · Southampton
URBN
pv Rittenhouse | Assistant General Manager (m&v)
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · NASHVILLE
SACKS
Lead, Inventory Control And Quality Insurance, 2nd Shift
Permanent · WILKES-BARRE
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Warsaw
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · North Andover
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Saint Joseph
KOHLS
Senior Product Manager, Marketplace, Remote
Permanent · Menomonee Falls
SALLY BEAUTY CORPORATE
00014 Certified Color Consultant
Permanent · LOS ANGELES
SALLY BEAUTY CORPORATE
Usa-100598-Product Owner - Digital
Permanent · DENTON
SALLY BEAUTY CORPORATE
Usa-100598-Product Owner - Digital
Permanent · DENTON
DECKERS
Stock Operations Lead, Ugg
Permanent · WHITE PLAINS
BLOOMINGDALE'S
Manager, Sales - Shoes/Handbags
Permanent · HUNTINGTON STATION
BLOOMINGDALE'S
Asset Protection Detective, Full Time, San Francisco
Permanent · SAN FRANCISCO
ADIDAS
Retail General Manager Adidas - Citadel Outlets 6202, Commerce ca
Permanent · COMMERCE
BLOOMINGDALE'S
Manager, Sales - Womens Denim
Permanent · New York
BLOOMINGDALE'S
Manager, Sales - Fine Jewelry/Handbags
Permanent · Boca Raton
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - Soho
Permanent · New York
SACK OFF 5TH
Asset Protection Door Guard
Permanent · SOMERVILLE
Published
Jul 20, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Abercrombie launches on Alibaba's Tmall

Published
Jul 20, 2017

Abercrombie & Fitch has announced it is launching both its Abercrombie & Fitch and Abercrombie Kids brands on Alibaba Group's Tmall this month.

Abercrombie & Fitch


Tmall is China's largest platform for brands and consumers. Through Tmall, Alibaba reports reaching 454 million annual buyers. The core consumer is under 35 and shops primarily on their mobile devices. Abercrombie's target customer is in their 20s and shops digitally. Pairing up with Tmall is a data driven move that should result in much needed financial success for Abercrombie as it continues to rebrand.

Moving onto Tmall reveals insight into Abercrombie's plans for chasing the Chinese consumer. Abercrombie recently opened a new retail concept flagship in Hong Kong's Harbour City. Additionally, Abercrombie operates 10 retail stores across China.

Abercrombie's rebranding began with a revitalization of its retail concept. The brand describes its new retail concept as intimate and service oriented. To that end, Tmall offers the capabilities to make online shopping more individualized through marketing tools. Tmall offers live streaming options and big data options designed to personalize and streamline the shopping experience.

"Alibaba Group places a strong emphasis on consumer engagement, which aligns with our focus on creating a unique online brand experience for our customers, as well as facilitating a seamless and frictionless shopping experience" said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co.

Tmall has sold the Hollister brand since 2014. This month is the first time Abercrombie has put its namesake brands on the platform. Jessica Liu, President of Tmall Fashion, Alibaba Group said consumers both online and in China have "sought [the brand] out for some time."

Abercrombie will begin selling a full assortment of men's, women's and kid's product on Tmall starting July 26.
 

Copyright © 2023 FashionNetwork.com All rights reserved.