Addition Elle to Launch “F* This” Campaign at NYFW
Aug 31, 2016
Plus-size retailer Addition Elle is returning to the catwalk of New York Fashion Week this season with another runway presentation and the launch of a new campaign, baptized “F* This”.
The show will feature top plus-size models including Ashley Graham, Candice Huffine, Iskra Lawrence, Barbie Ferreira, Tara Lynn, and more.
Looks from Ashley Graham’s “Essentials” line as well as her Holiday 2016 “Seductive” collection created in collaboration with Addition Elle will be presented on the catwalk. Along with lingerie, Addition Elle will equally present select ready-to-wear pieces by plus size fashion influencer Nadia Aboulhosn.
Footage from the “F* This” campaign will kick off the show.
“F* This is a rallying cry. It addresses the frustrations of plus size women and demands the right to full fashion access,” explains Roslyn Griner, Addition Elle’s Vice President of Marketing and Visual Display.
The runway show and campaign launch will take place on September 14 at 3 p.m. at Metropolitan West located at 639 West 46th Street. The show will also be live streamed on the Addition Elle Facebook page.
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