Adidas Consortium to enjoy world tour

By

Olivier Guyot

Published
Jan 12, 2016

Adidas' edgiest label begins a world tour in 12 stages. Throughout 2016, Adidas Consortium will present a series of reinterpretations of its models created with benchmark independent retailers.

And each month the brand will move to a different city, a journey that will be depicted by Jeremyville.

The tour will start this month at Kith, New York, and will end in December at Shoe Gallery, Miami. In between, Adidas Consortium will showcase sneaker models conceived with Nice kicks in San Francisco, Solebox in Berlin, Slam Jam in Milan, Footpatrol in London, Juice in Shangai, Starcow in Paris, Kasina in Seoul, UNDFTD in Los Angeles, Mita Sneakers in Tokyo and SNS in Stockholm.

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A journey that fits hand in glove with the group's desire to energise its presence by staging events in the major cities of all continents.