Adidas Originals enlists Rita Ora for capsule

By

Olivier Guyot

Published
May 28, 2014

Adidas CEO Herbert Haier recently said that the brand had missed several fashion trends over the past year. Now the company is betting on Originals collaborations for the end of 2014. The company's fashion segment recently teamed up with Jeremy Scott, Run DMC and the Brazilian brand The Farm Company for a very colorful line. Now it is readying a new batch of projects.

For fall-winter, the brand is bringing out a piquant collection in collaboration with Kosovo-born, English pop singer Rita Ora. The agreement covers capsules for the next three seasons.

Adidas Originals will also be launching a collection developed with Japanese streetwear label Neigborhood by Shinsuke Takizawa. The collection is strong in blacks, browns and anthracite and includes t-shirts, jackets, pants and five different sneakers models.