87 176
Fashion Jobs
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
Published
Feb 27, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas' running shoe business sprints ahead

Published
Feb 27, 2017

According to a report released by market research group NPD Group, the running shoe category in the US is down 3% overall. But not for Adidas. The German giant's sneaker business has been growing rapidly and more than doubled in January 2017. In contrast, Nike only gained a modest increase in the single digits, and Under Armour was down 25%.  




The athletics industry has had a tough year, in part due to closures of several major sports chains, including Sports Authority, Bob’s Stores and EMS.  

“After a disappointing December, sales of athletic footwear began to recover in January,” said NPD athletic-industry analyst Matt Powell. “A major bright spot was a mid-single digit increase in the athletic specialty/sporting goods channel."

Despite these challenges, Adidas growth continues to rise, in part, due to the increased focus on sneakers.  The release of several high profile sneakers and collaborations has created major buzz, and sales for the brand.  The limited-edition release of the Yeezy - made in collaboration with Kanye West- gained praise from the sneaker community.   Another new style, the NMD, dominated the scene in 2016. Retro styles have been driving the sneaker market in the past seasons, according to NPD’s Powell, and Adidas is able to draw on their rich heritage of iconic shoes to capitalize on that trend.  Franchises like the iconic Stan Smiths and Adidas Originals are on the rise.

Taking notice of Adidas’ successful efforts to rebuild the caché of the brand and generate demand despite market challenges, Yahoo Finance named Adidas its sports business of the year for 2016.


Copyright © 2024 FashionNetwork.com All rights reserved.