Agent Provocateur's first outdoor campaign

By

Anne-Sophie Savenier

Published
Dec 15, 2015

Agent Provocateur recently unveiled its new Spring-Summer 2016 campaign with Israeli top model Bar Refaeli in the starring role. According to the US press, it's the chance for the lingerie brand, which normally prefers studio pictures, to showcase its first outdoor photo-shoot.

The campaign was inspired by movies such as 'Virgin Suicides', 'Paris, Texas' and 'Last Tango in Paris', and was shot by Argentinian photographer Sebastian Faena in the countryside a few miles outside of Paris.
 
Featuring leotards, suspenders and finery which, as usual for the British brand, are decidedly risqué, the campaign unveils a series of ultra-sexy pictures in which Bar Refaeli rolls around in the hay.

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The campaign will be showcased in Agent Provocateur's own stores, in retail outlets that stock the brand, and online.