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Published
Jan 15, 2018
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Alexander McQueen partners with JD.com to expand in China

Published
Jan 15, 2018

Alexander McQueen is opening an online store on JD.com’s new online luxury shopping platform Toplife as part of a new move targeting the high-end Chinese market.


SS18 menswear collection - Alexander McQueen


The collaboration with JD.com will give the British fashion brand access to its well-established logistics infrastructure as well as its luxury e-commerce platform.

The brand has already 15 stores in China and Hong Kong, located in major shopping centres and hotels. Alexander McQueen CEO Emmanuel Gintzburger commented on the new collaboration: “It is a strategic addition to our physical presence in China, part of our multi-channel experience. JD.com’s advanced capabilities will allow us to engage with a larger local clientele, whilst respecting the creative expression of the house.”

Launched in October last year, Toplife offers brands world-class warehousing facilities and rapid Luxury Express delivery, as well as personalised 24/7 customer care. It rivals Alibaba’s Luxury Pavilion, giving Chinese consumers access to full-price items sold directly by high-end global brands.

Richard Liu, CEO of JD.com, said: “With our continued push into luxury, we are committed to bringing top-notch service and a vast array of options to our discerning luxury consumers. Alexander McQueen’s critically acclaimed collections are a perfect addition to the growing range of sophisticated offerings available on Toplife.”

McQueen’s launch on Toplife follows the launch of a Saint Laurent online store on the platform earlier this month. Other brands on the platform include Emporio Armani, Rimowa and Ports 1961.

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