×
89 136
Fashion Jobs
URBN
Urbn Financial Analyst
Permanent · PHILADELPHIA
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
BATH & BODY WORKS
Senior Manager, Stores Learning And Development
Permanent · COLUMBUS
TUMI
Director, Global Marketing
Permanent · NEW YORK
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Soho
Permanent · NEW YORK
BLOOMINGDALE'S
Registry Consultant, Full Time - Boca Raton
Permanent · BOCA RATON
H&M
842 Area Visual Manager
Permanent · LOS ANGELES
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Short Hills
Permanent · MILLBURN
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · COSTA MESA
COLUMBIA SPORTSWEAR COMPANY
Regional Loss Prevention Manager (Northwest-us)
Permanent · SALEM
COLUMBIA SPORTSWEAR COMPANY
Operations Manager - Swing Shift
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Chestnut Hill
Permanent · NEWTON
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Chevy Chase
Permanent · CHEVY CHASE
BLOOMINGDALE'S
Asset Protection Detective, Full Time, San Francisco
Permanent · SAN FRANCISCO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Huntington
Permanent · HUNTINGTON STATION
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, San Francisco
Permanent · SAN FRANCISCO
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time, Dolphin Mall
Permanent · MIAMI
Published
May 21, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Alibaba becomes strategic investor in luxury tech wholesale firm Ordre

Published
May 21, 2018

Alibaba Group has invested in luxury online wholesale fashion tech firm Ordre as the three-year-old company positions itself for major growth. Ordre said Alibaba is now “a strategic investor,” although the terms and amount of the deal weren’t disclosed.


Ordre


Founded in 2015, Ordre specialises in online wholesale showrooms and said that Stella McCartney, Proenza Schouler, Thom Browne, Vivienne Westwood, Joseph, No. 21 and Paule Ka are among the most recent of 156 designers to launch on the platform. 

On announcing the Alibaba investment, it also said that its growth has doubled year-on-year.

The company's business model is certainly an interesting one and highlights the growth of digital, not just for direct-to-consumer sales but also for wholesale. It offers innovative online showrooms that can be used to support designers’ own wholesale channels via its unique 360° image capture and virtual reality content.

What that means in practice is that retailers around the world can view high-end designer collections online “and feel confident about placing substantial wholesale orders.” And what's also particularly interesting is that the company said “the assets developed in a B2B environment are increasingly being deployed by Ordre designers in their B2C businesses.”

Ordre also said that it has particular relevance during fashion weeks with buyers not always able to travel but able to do business with brands online.

And of course, the appeal for those buyers isn't just about saving them time, it's also about cutting costs and reducing their carbon footprint – the latter feature being something that is increasingly important to those retailers’ customers too.


Ordre founders Kirsten Lock and Simon P Lock - DR



Ordre founder Simon P Lock said the Alibaba investment “will enable the company to accelerate the development of our leading-edge technologies [and] add value for the designers we work with and create pathways to the lucrative luxury fashion market in China.”

Meanwhile Jessica Liu, President of Alibaba’s Tmall Fashion and Luxury unit, said the move “represents a further step in expanding our presence in the fashion industry globally, reinforcing our positioning as partner of choice for brands engaging with high-net-worth Chinese consumers with an appetite for international luxury.”

It plans to match Ordre’s technology with its own data insights and capabilities, such as its recently launched Luxury Pavilion, an invitation-only, exclusive luxury platform for Chinese consumers.

Copyright © 2022 FashionNetwork.com All rights reserved.