All Saints expands in North America
All Saints, the premium, London-based fashion brand, is expanding in the US with three new North American stores.
The new stores all opened in March and are located in Scottsdale, Arizona, at Scottsdale Fashion Square, and in Las Vegas, Nevada, at The Cosmopolitan Casino. The third store is All Saints' first stand-alone store in Honolulu, Hawaii, and located in the Ala Moana Centre. The Scottsdale store marks All Saints first store in Arizona.
All of the stores will sell All Saints' new Spring '16 men's and womenswear collections, as well as its 'Capital Collection’ handbag line, which debuted in September 2015.
The brand said the collections "run counter to the norm of a dictated silhouette, symbolizing the patchwork of modern life, and expressing evolution, collage, damage and repair."
All Saints seems to be focusing on attracting a global audience - the company presented its 2016 AW collection at Tokyo’s Fashion Week and plans to launch a localized e-commerce site for Japan in April this year. Last year, it also entered the Middle East with a Dubai store.
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