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Published
Jul 20, 2018
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Allbirds appoints former UA and Adidas leader as president of global ops

Published
Jul 20, 2018

SF-based sustainable shoe brand Allbirds has appointed Under Armour's former managing director of Asia Pacific Erick Haskell as president of international, a role in which he will head up Allbirds' international operations.


Erick Haskell - Photo: LinkedIn


Haskell most recently led Under Armour's growth in China where he drove the business across e-commerce and brick-and-mortar retail. Prior to joining Under Armour, Haskell worked in multiple senior-level executive roles for Adidas including COO and CFO, roles in which he led business in India and Greater China.

Haskell's experience also includes being EVP and CFO for The Homeworld Group, a Chinese hypermarket retailer, as well as being CFO of Kmart Corporation's International Division in San Juan, Puerto Rico. Haskell was also a denior vice president at Wells Fargo.

Allbirds launched in 2016 on the premise of making footwear using sustainable materials and manufacturing processes. The brand began selling in the US and New Zealand, and has since added Australia and Canada to its territory.

"Erick's tenure leading Under Armour's business in Asia, and previous experiences including those in the Asia Pacific region for Adidas make for an exceptional fit to drive our international growth," said Joey Zwillinger, co-CEO and co-founder of Allbirds, in a release, before going on to explain that he hopes Haskell will "lead Allbirds into new markets".

Haskell's appointment as President of International is effective immediately.

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