AllSaints continues expansion drive with first South American openings

By

Barbara Santamaria

Published
Dec 6, 2016

British fashion brand AllSaints has announced the unveiling of two stores in South America. These stores are the first openings in the region under a partnership with Cencosud, the leading retailer in Latin America.

With Cencosud as its exclusive partner in the Latin American market, AllSaints has opened two concessions in Paris - a department store chain dedicated to clothing, beauty and home decoration.

The stores in Lima, Peru and Santiago, Chile occupy a space of 1,200 sq ft and 1,477 sq ft respectively, and showcase the brand’s  autumn/winter 2016 collections alongside The Capital Collection handbag line that has proved to be a major success for the brand.

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The spaces are designed with the distinctive AllSaints aesthetic, including tailor-made fixtures and handcrafted industrial display units.

CEO William Kim said: “Latin America has always been an integral part of our international growth strategy. Cencosud is the most respected retailer in Latin America, and the Paris store brand is known for its innovative and fashion forward aesthetic.”

The expansion follows recent launches in the US, Italy and Turkey. The London-based business has 219 directly operated stores, franchises, concessions and outlets in 22 countries including the UK, Europe, North America, Asia and the Middle East.