Aug 26, 2013
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AllSaints heads to New York Fashion Week

Aug 26, 2013

AllSaints has chosen to showcase its spring/summer collection in New York. It’s the first time the London retailer has organized a presentation in the US, where it opened its first New York flagship store in 2009, followed by a second, and then store-in-store formats at Bloomingdale’s. Its network of boutiques has spread rapidly to Chicago, Washington, Seattle, Los Angeles and beyond.

AllSaints has two flagship stores in New York as well as corners in Bloomingdale’s

AllSaints promises to deliver a show that will disrupt the format of the traditional fashion show and integrate product, digital and music. Digital is a specialty of the brand’s CEO William Kim, who arrived at the end of 2012 from Burberry, where he was senior vice president in charge of retail and e-commerce. The press and buyers will be able to meet AllSaints creative director Wil Beedle.

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