AllSaints heads to New York Fashion Week

By

Florent Gilles

Published
Aug 26, 2013

AllSaints has chosen to showcase its spring/summer collection in New York. It’s the first time the London retailer has organized a presentation in the US, where it opened its first New York flagship store in 2009, followed by a second, and then store-in-store formats at Bloomingdale’s. Its network of boutiques has spread rapidly to Chicago, Washington, Seattle, Los Angeles and beyond.

AllSaints promises to deliver a show that will disrupt the format of the traditional fashion show and integrate product, digital and music. Digital is a specialty of the brand’s CEO William Kim, who arrived at the end of 2012 from Burberry, where he was senior vice president in charge of retail and e-commerce. The press and buyers will be able to meet AllSaints creative director Wil Beedle.