×
93 038
Fashion Jobs
FABLETICS
Director, Technical Design - Yitty
Permanent · EL SEGUNDO
PUMA
Manager, Basketball Marketing
Permanent · Somerville
BANANA REPUBLIC
General Manager - Destiny Mall
Permanent · Syracuse
BANANA REPUBLIC
General Manager - Seattle Premium
Permanent · Tulalip Bay
NORDSTROM
Retail Stock & Fulfillment - Northshore
Permanent · Peabody
NORDSTROM
Asset Protection Agent - Boca Raton Towne Center
Permanent · Boca Raton
NORDSTROM
Asset Protection - Agent - Metro Pointe at South Coast Rack
Permanent · Costa Mesa
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Tacoma
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Jeffersonville
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Butler
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Herndon
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Ames
TAPESTRY
Manager, Supply Operations
Permanent · New York
TAPESTRY
Manager, Ecommerce Content & Strategy
Permanent · New York
GAP
General Manager - mt. Pleasant t/c
Permanent · Mount Pleasant
NEW BALANCE
Senior Financial Analyst
Permanent · Boston
JCREW
District Manager
Permanent · Sugar Land
SACK OFF 5TH
Asset Protection Investigator
Permanent · CHARLOTTE
SACK OFF 5TH
Asset Protection Guard
Permanent · ATLANTA
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · NEW YORK
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Short Hills
Permanent · Millburn
ATHLETA
Assistant General Manager - Park Meadows
Permanent · Lone Tree
Published
Sep 14, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon named most social brand, Tiffany's 'most positively loved'

Published
Sep 14, 2016

Entreprise social analyst NetBase has crowned Amazon the number one social media brand for 2016, holding the largest share of voice among consumers.


NetBase


According to the 2016 NetBase Retail Brands Report, which examines top social trends and overall social performance of 60 leading retail brands in 11 categories, Amazon received the highest in mentions and awareness on social media.

However, NetBase found Amazon fell short when measuring passion – Zappos has more passionate customers, as well as Nike in the athletic category.

Moreover, Tiffany & Co. was the most passionately and positively discussed brand, said NetBase.

Researchers monitored more than 430 million social posts conversations across Twitter, Facebook, Instagram and Tumblr between July 28, 2015 and July 27, 2016. What was measured was the volume of conversation, awareness (as a measure of earned impressions), reach (a measure of owned impressions), net sentiment and brand passion.

The data was used to gauge how closely the world’s leading retail brands were listening to new and existing customers on social media, and therefore, make their social ranking.


NetBase


Close behind Amazon, Nike and Best Buy closed out the top three spots as most loved retail brands, "a result of best connecting and engaging with their customers," said NetBase in a statement.

On the not-so-engaged spectrum were retailers Express and Payless, and fashion brand, Kate Spade.

"It’s clear from our retail report that some brands are doing a much better job than others when it comes to meeting customer expectations regarding products or customer service. Wherever they stand, each retail brand has the opportunity to leverage social analytics to better understand their customers’ wants, dislikes and desires to best cater to their needs,” said Paige Leidig, chief marketing officer at NetBase, in a press release.

“The holy grail is leveraging what you learn online – such as what really motivates your audience to click and purchase – and translating these findings into monetary ROI for your business.”

Copyright © 2022 FashionNetwork.com All rights reserved.