×
80 227
Fashion Jobs
TJ MAXX
Retail Sales Floor Supervisor Full Time
Permanent · Dunwoody
TJ MAXX
Distribution Center Supervisor- Pittston, PA
Permanent · Pittston
HOMEGOODS
lp Detective
Permanent · Christiana
MARSHALLS
Loss Prevention Detective
Permanent · Worcester
TJ MAXX
lp Detective
Permanent · St. Cloud
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · La Verne
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Rockwall
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Morristown
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Roseville
ULTA BEAUTY, INC.
General Manager
Permanent · New York
NORDSTROM
Asset Protection - Agent - Manchester Highlands Rack
Permanent · Manchester
NORDSTROM
Asset Protection - Security Ambassador - Twenty Ninth Street Shopping Center Rack
Permanent · Boulder
NORDSTROM INC
Asset Protection - Security Ambassador - Rookwood Pavilion Rack
Permanent · Cincinnati
NORDSTROM
Asset Protection - Security Ambassador - City Creek Center
Permanent · Salt Lake City
NORDSTROM INC
Asset Protection - Security Ambassador - Southcenter
Permanent · Tukwila
NORDSTROM INC
Manager Asset Protection 3 - Chandler, az
Permanent · Chandler
NORDSTROM INC
Asset Protection - Agent - Tampa Rack
Permanent · Tampa
NORDSTROM
Asset Protection - Agent - Brentwood Place Rack
Permanent · Brentwood
NORDSTROM
Asset Protection - Security Ambassador - Gateway Center Rack
Permanent · New York
NORDSTROM
Asset Protection - Agent - South Coast Plaza
Permanent · Costa Mesa
NORDSTROM INC
Asset Protection - Security Ambassador - Rack at 31st & 6th
Permanent · New York
NORDSTROM INC
Senior Manager Strategic Sourcing, Store Operations, Mro, Restaurants
Permanent · Seattle
By
Reuters
Published
Mar 19, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon tracks repeat shoppers for line-free Seattle store - and there are many

By
Reuters
Published
Mar 19, 2018

Amazon.com Inc is tracking how regularly customers shop at its store without checkout lines in Seattle - and so far, the verdict is they keep coming back.


A sign for the new Amazon Go store on 7th Avenue at Amazon's Seattle headquarters in Seattle, Washington, U.S., January 29, 2018. - REUTERS/Lindsey Wasson



“The ones who work very close, like in the building up above, will come down even just to grab a drink because it’s so fast and easy,” Amazon Vice President Gianna Puerini said in an interview at the ShopTalk e-commerce conference in Las Vegas.

The detail offers an early glimpse at how the store, known as Amazon Go, is faring two months after opening its doors to the public. Shopping frequency, sales and other metrics reviewed by Amazon will likely inform how it thinks about expanding the concept elsewhere in the United States, if at all.

Amazon Go is fashioned after small grocery stores, with a crucial difference: it has no cashiers.
Customers scan a smartphone app to enter the store, and then cameras and sensors track what they remove from the shelves and what they put back.

Amazon then bills shoppers’ credit cards on file after they leave.

Puerini said store associates spend the vast majority of their time restocking shelves - another indication of the shop’s popularity.

Research-focused venture capital firm Loup Ventures wrote of Amazon Go last month: “Our experience was flawless, leaving us increasingly confident that Amazon is best positioned to own the operating system of automated retail. Eventually, we expect Amazon to make this technology available to other retailers.”

The world’s biggest online retailer first announced a test of Amazon Go in December 2016, in a challenge to brick-and-mortar rivals that are working to keep their own stores up to date.

However, old practices die hard.

“What we didn’t necessarily expect is how many people would stop at the end, on their first trip or two, and ask, ‘Is it really OK if I just leave?’,” Puerini said.

She declined to discuss specific expansion plans and said there were no plans to add the technology to Whole Foods Market, the upscale grocery chain Amazon bought last year. Analysts have speculated otherwise.

In any case, Amazon is still researching how to improve technology at the store.

“If you show a child a can of Coke, you have to show it to them maybe once or twice, and it’s very easy for them to be able to recognize it,” Amazon Vice President Dilip Kumar said in the same interview with Reuters. “Not so much with computers.”

The company is working to teach computers to recognize items or activities with as little information as possible - a problem that some of Amazon’s thousands of experts are addressing, Kumar said.

© Thomson Reuters 2021 All rights reserved.