Ann Taylor celebrates 60 years with women-centric campaign

By

Kate Dingwall

Published
Mar 2, 2017

To celebrate 60 years as a brand, Ann Taylor has drawn the curtain on its newest campaign. Titled “This is Ann”, the video looks to the upcoming National Women’s History Month for inspiration – launching an empowering video spot. The video will also announce Ann Taylor's new female leaders' fellowship.

Holly Tedesco, VP of Marketing for Ann Taylor said in a press statement, "As a brand, we believe that behind every great woman is another, and another. We have a rich history of connecting with inspiring women –– it all starts with our clients. Recent partnerships have allowed us to truly celebrate the accomplishments and creativity of women who are ground-breaking entrepreneurs and powerful forces in their fields. 'This is Ann' is a moment to reflect on the women who inspire us and the real lives they lead, honoring the generations of women who came before us, and the women who stand beside us."

The fifty-second video features an empowering monologue aimed at inspiring women across the globe to break the glass ceiling. “Behind every conference call, there have been cat-calls”, and “for every double latte, we have seen double standards” were some of the phrases used in the  video. 

Furthering the women’s equality message of the campaign projects, Ann Taylor has looked to an entirely female creative team to produce the video. Alongside the campaign, the brand launched "HERLead", a female leadership fellowship program headed by the brand. The fellowship is open to young women in their junior or senior year of high school who are positive influences in their community.

Founded in 1954, Ann Taylor focuses on business wear and everyday wear for the modern women. The brand currently owns 242 full-price and 122 outlet stores across the country. Ann Taylor is one of the four brands under the Ann Inc. umbrella. Ann Inc, which also includes LOFT, LOFT Outlet, and Lou & Grey,  is owned by Ascena Retail Group.