Anne Fontaine hosts runway show at South Coast Plaza
South Coast Plaza served as the venue for the Anne Fontaine SS16 runway show Thursday evening. The presentation was held at the luxury shopping destination’s Jewel Court and was preceded by a champagne reception.
More than 200 people attended the show, which was Fontaine’s first comprehensive runway presentation in the western US. Guests met with the designer after the presentation and went to the Anne Fontaine boutique to select from the collection. Forty guests attended a private dinner hosted by South Coast Plaza for Fontaine and Chief Executive Ari Zlotkin at Marché Moderne capped the evening.
On choosing South Coast Plaza as the location for its major presentation, Fontaine said, “We have a long story with South Coast Plaza — the Segerstrom family sought us. This is one of the first locations that we opened in the U.S. and we’ve found that the mix of brands is wonderful. The customer here has a passion for fashion and that’s very important to us.”
The Anne Fontaine fashion show at South Coast Plaza comes at a time where fashion presentations and fashion weeks are being overhauled. Designers, brands and show organizers are currently seeking ways to get the customer involved, and so far it has resulted in show ticket giveaways, a change in when collections are presented, and the showing of styles that are immediately available.
At Saks Fifth Avenue, sales people get a brief showing of new styles to receive the proper education on the new product and to relay the information through selling. With in store fashion shows, customers will be able to get a full understanding of the collection and shop immediately without the need of a liaison or email to alert them when the collection hits stores.
In previous years, MaxMara and Dior have chosen South Coast Plaza’s Jewel Court as the venue for retrospectives. With sales approaching $2 billion, the leading global luxury shopping center continues to foster creative collaborations with its retailers.
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