Aritzia re-introduces new and old in-house brands for Fall
Vancouver-based retailer Aritzia is gearing up for fall with the re-introduction of both new and old in-house brands, which will serve two distinct clienteles.
For 2017, the women’s retailer is re-introducing Sunday Best, a collection that is both playful and youthful featuring tailored and preppy items such as flare skirts and blazers. Items come in vintage prints and are characterized by design details like custom embroidery appliques and luxe suiting fabrics. The in-house brand, which was retired a few years ago, will range in price from $25-$325, with most items under $100.
Aritzia has also revamped the brand inspiration behind its Talula brand to be more focused on nighttime dressing. The brand “takes inspiration from the creative vitality of New York’s Chelsea Hotel in the late ‘70s and early ‘80s,” the company said in a news statement, and is described as rebellious with a punk aesthetic. The collection includes rocker tees and body-con silhouettes with prices ranging from $25 to $325, and genuine leather styles ranging from $450 to $498.
Additionally, as part of the Talula collection, Artizia has teamed up with premium LA denim brand Agolde to introduce three new denim silhouettes: The Sky-High Skinny, the High-Rise Taper and the Slouched Peg, ranging from $258 to $278.
Baptized Agolde x Talula, the line comes in dark, vintage-inspired washes and will be exclusively available at Aritzia.
The Canadian retailer, who went public last October with an IPO, develops its own brands and treats them all as independent labels that each serve their own niche through distinct design traits.
Earlier this year, the company also introduced The Constant, a technical performance line that embraces today’s popular athleisure craze and also launched Little Moon.
In addition to the retailer’s line-up of in-house brands, Artizia also carries a small assortment of outside labels they love such as Canadian outerwear brand Mackage, Adidas, and 3.1 Philip Lim.
Aritzia has been on a steady growth path. In the first quarter of 2017, the company reported net revenue of $145 million, up 14.7 percent from $126.4. Most recently, the retailer also announced the opening of its first store in British Columbia under the Babaton banner.
Aritzia was founded in 1984 and has over 80 retail stores.
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