Armarium opens summer pop-up in the Hamptons

Luxury e-commerce fashion rental and styling site Armarium has opened a summer pop-up in the Hamptons.

The brand has been advertising the pop-up through its social channels with posts such as "Find us out East at our Southampton pop-up!" and "haute looks in the Hamptons" on Instagram.

Along with designs available to rent from Missoni, Christopher Kane and Brock among others, Armarium's stylists, the Armi Style Brigade, will be available for consultation.

The pop-up also features special activations and brand experiences. Online ethical fashion site Maison de Mode partnered with Armarium to design the pop-up which is centered around the idea of sustainable fashion.

This is not the brand's first pop-up. In February, Armarium opened an award-season pop-up with Flont in LA offering complete fashion and jewelry styling and rental services. Future pop-ups in Dallas and Miami for Art Basel are on the horizon, as well as another LA award-season pop-up.

Armarium's average price point for rentals online is around $450 a piece, while in-store rental prices increase on average up to $600.

The Armarium Southampton pop-up is located at 28C Jobs Lane in Southampton, NY. It will stay open through Labor Day.

Armarium opens summer pop-up in the Hamptons

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