Arvind’s fashion portal targets 10-15% business

Textile manufacturer Arvind Limited’s e-commerce division Arvind Internet which has launched its omni-channel fashion portal NNNow.Com, expects to mop up 10-15 per cent of its business from online sales in the next three to five years, a top company executive has said.

Arvind also expects to double its revenues by 2020 to become a $1 billion (around Rs 6,700 crore) company, Kulin Lalbhai, Executive Director, Arvind Limited told a news agency.

The company expects to integrate all its 1,200 offline stores across its 35 brands by the middle of this fiscal.

Lalbhai said the company is integrating 100-150 stores every month and by the middle of this fiscal its entire offline stores would be digitised and live.

The company will follow a top-down model while integrating stores, covering the top 15 cities first.

NNNow.Com will integrate online and in-store shopping with same-day hyper-local delivery, store pick-ups for online orders, same-day hassle free returns at stores and India-wide inventory access to customers, the report said.

Besides its own brands, NNNow.Com has entered into third-party tie-ups with more than two dozen brands to sell their products on their portal.