×
68 094
Fashion Jobs
NORDSTROM
General Manager- Cafe Bistro- Barton Creek Square
Permanent · Austin
NORDSTROM
Asset Protection - Agent - Fashion Mall at Keystone
Permanent · Indianapolis
NORDSTROM
Asset Protection - Security Ambassador - Palo Alto
Permanent · Palo Alto
NORDSTROM
Asset Protection - Agent - Fashion Outlets of Chicago Rack
Permanent · Rosemont
NORDSTROM
Asset Protection - Security Ambassador - Factoria Mall Rack
Permanent · Bellevue
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Berlin
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Indianapolis
KOHLS
Loss Prevention Associate
Permanent · Plainfield
KOHLS
Loss Prevention Assistant Supervisor
Permanent · Plainfield
OLD NAVY
Assistant Manager, Customer Operations - Central Plaza
Permanent · Ballwin
COTY
Account Executive, Retailer.Com
Permanent · New York
COTY
Account Executive, Retailer.Com
Permanent · New York
MACY'S
Manager, Omni Operations
Permanent · Savannah
MACY'S
Manager, Omni Operations
Permanent · Hoover
MACY'S
Manager, Merchandise Execution
Permanent · Niles
MACY'S
Manager, Omni Operations - Lakeline Mall
Permanent · Cedar Park
MACY'S
Asset Protection Security Guard, Dallas Galleria - Part Time
Permanent · Dallas
MACY'S
Manager, Merchandise Execution
Permanent · Merritt Island
OLD NAVY
Assistant General Manager - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant Manager, Customer Operations - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant General Manager, Customer Operations - Christiana Towne Ctr
Permanent · Christiana
OLD NAVY
Assistant Manager, Customer Operations - Summit Woods Cross
Permanent · Lee's Summit
Published
Aug 22, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Athleisure now accounts for 24% of US apparel sales, study says

Published
Aug 22, 2018

The NPD Group’s recently released “The Future of Apparel” report has found that athleisure is showing no signs of slowing down as it occupies an increasingly large market share in the apparel industry.


Lululemon is among the brands capitalizing on athleisure's success - Instagram: @lululemon

 
The study, which interviewed 6,166 US consumers over the age of 18, has found that activewear currently accounts for 24% of total apparel industry sales and predicts that this market share will continue to grow over the course of this year and into 2019.
 
The report further highlights that sales of sweatshirts increased by double digits in the twelve months ending June 2018, while sales of active bottoms increased by 5%.

“I’m often asked if the athleisure trend is going to fade away, and the answer is no,” explains NPD’s chief industry advisor for retail, Marshal Cohen, on the organization’s website. “When you have comfort and function combined with fashion it’s difficult to go back to anything else on a regular basis.”
 
The report, which separates consumers into six segments, including Connected Consumers, Brand Loyals and Retail Reluctant, found that Social Shoppers, defined as being “fashion and image conscious”, and “comfortable shopping online”, were representative of typical athleisure consumers.

This said, the study also points out that part of the reason athleisure is proving so successful is the fact that it has become mainstream across all segments, having been embraced by consumers from a wide range of demographics.
 
Changing social attitudes concerning casual wear and increasingly health-conscious consumers have also contributed to activewear breaking out from the confines of the gym and becoming a staple both on the streets and the catwalk.
 
“The athleisure movement and influence on fashion continues to be a primary driver of growth opportunity for the apparel industry,” adds Cohen. “Other apparel categories are declining, which tells us that consumers are getting just what they need and want in athleisure wear. There is no doubt that the category will continue to evolve but it’s definitely here to stay for the foreseeable future.”


The full “The Future of Apparel” report is available through NPD’s website.
 
 
 

Copyright © 2022 FashionNetwork.com All rights reserved.