×
51 770
Fashion Jobs
ADIDAS
Senior Manager Buying (Concept Stores)
Permanent · Portland
NEW BALANCE
Loss Prevention Officer (Day Shift)
Permanent · Skowhegan
L'OREAL GROUP
Mgr/sr Manager-Demand Planner
Permanent · Newport Beach
L'OREAL GROUP
Kiehl's Since 1851 - Director of Ecommerce
Permanent · New York
L'OREAL GROUP
Salon Business Partner (Saloncentric) - Troy, mi
Permanent · Troy
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · Concord
OLD NAVY
Asset Protection Lead - Outlts @ Little Rock
Permanent · Little Rock
OLD NAVY
Assistant General Manager, Merchandising - Northcross
Permanent · Huntersville
OLD NAVY
External Asset Protection Lead - Franklin Park
Permanent · Toledo
OLD NAVY
General Manager - Four Flaggs
Permanent · Niles
OLD NAVY
Assistant General Manager, Merchandising - Crossings of Decatur
Permanent · Decatur
OLD NAVY
Assistant General Manager - Festival Mkt@Dogwood
Permanent · Flowood
OLD NAVY
General Manager - Barrow Crossing
Permanent · Bethlehem
OLD NAVY
Asset Protection Service Representative -Sports Arena Plaza
Permanent · San Diego
OLD NAVY
Buyer, Girl's, Outlet
Permanent · San Francisco
OLD NAVY
Asset Protection Agent - Fulton Street
Permanent · New York
OLD NAVY
General Manager - Franklin Park
Permanent · Spokane
OLD NAVY
Assistant General Manager, Merchandising - Brickyard Square (New Store)
Permanent · Epping
OLD NAVY
Assistant General Manager - Eagan Promenade
Permanent · Eagan
OLD NAVY
General Manager - Conyers Crossroads
Permanent · Conyers
OLD NAVY
Asset Protection Manager - Utah
Permanent · Salt Lake City
OLD NAVY
Assistant General Manager, Merchandising - Bradford Plaza
Permanent · Stillwater
Published
Oct 31, 2014
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bally opens first London “maison”

Published
Oct 31, 2014

The very first “maison Bally" has been opened in London, where the brand moved its headquarters last year. The 4,300-ft2 flagship store was recently inaugurated at 45/46 New Bond Street in a three-floor townhouse. 

For the project, the Swiss luxury footwear brand has not held back. It enlisted star architect David Chipperfield to develop a new store format that will also be rolled out in Bally’s other flagship stores, with the brand aiming to open a dozen of these “maisons” in major cities. Bally also presented its newly revamped digital platform as it aims to further develop its omnichannel.

Bally has opened its first “maison” in London


The store’s design was inspired by archived photos of a Bally store from the 1920s designed by modernist architect and furniture designer Marcel Breuer. The brand, which has previously worked with renowned architects such as Robert Mallet-Stevens, Andrée Putman, Le Corbusier and Karl Moser, has continued on a similar path by collaborating with David Chipperfield Architects, which also designed the store’s furniture. 

In the same vein, new management has drawn on the brand’s heritage in its marketing efforts, aiming to go beyond the products in order to get to the heart of the brand. The goal? To shed new light on the brand through design and architecture. 

The maison has begun to put together a furniture collection with Swiss designer and architect Jeanneret Switzerland. It has also purchased one of the last wooden “demountable” houses by French architect Jean Prouvé in collaboration with Pierre Jeanneret, presenting it at the Art Basel exhibition at both its editions in Basel and in Miami.

Bally’s London store is inspired by modernism


Celebrating the modernist movement, Bally is presenting a clean and precise image that showcases a functional and modernist aesthetic. Its strategy has been accompanied by the launch of an online magazine, "Function & Modernity", dedicated to design, lifestyle and travel, headed by Thomas Erber. 

"Some of these pieces have been integrated into our showroom and have directly inspired our creative director Pablo Coppola. We want to present something solid that is anchored in our DNA. Everything has to make sense: the aesthetic, the design. We're creating a whole lifestyle around Bally," said CEO Frederic de Narp. 

"The London store is the starting point of a new era. Everything has been revamped, from the advertising to new packaging, through new collections and services available in the new store, including a floor set aside for unique services for made to measure footwear” continued Bally’s CEO.

Bally’s London store sets aside a floor for menswear collections


On the second floor, customers can take advantage of new services such as made to order, made to color and a “shoe care” service, not to mention a shoe shine! The basement, meanwhile, is home to the men's collection while the ground floor is set aside for women's fashion. 

The brand is currently distributed through 400 multibrand clients and 300 single brand stores, 100 of which are located in airports. China, where it has 60 points of sale, is its biggest market.

Copyright © 2021 FashionNetwork.com All rights reserved.